--- title: "Duck Island vs Tip Top: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Duck Island or Tip Top? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duck-island-vs-tip-top" publisher: "Brandwave" --- # Duck Island vs Tip Top: Which is more popular by branded search in New Zealand? Which is more popular in search, Duck Island or Tip Top? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duck Island and Tip Top - **Competitive set**: Ice cream brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Duck Island Share of Search**: 60.7% - **Tip Top Share of Search**: 8.2% ## Which is more popular in search, Duck Island or Tip Top? - In August 2026, Duck Island had more branded searches than Tip Top among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Tip Top’s 7.3K, and held a 60.7% Share of Search versus Tip Top’s 8.2%. - Duck Island was ahead of Tip Top in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand moved from 71.4% to 60.7%, and its estimated monthly branded searches moved from 79.6K to 53.7K. - Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand moved from 6.6% to 8.2%, and its estimated monthly branded searches held steady at 7.3K. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%. - In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%. ## Month by month | Month | Duck Island estimated searches | Duck Island Share of Search | Duck Island rank | Tip Top estimated searches | Tip Top Share of Search | Tip Top rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 79.6K | 71.4% | 1 | 7.3K | 6.6% | 2 | | Nov 2025 | 76.7K | 70.1% | 1 | 8.4K | 7.6% | 2 | | Dec 2025 | 76.7K | 68.8% | 1 | 8.7K | 7.8% | 3 | | Jan 2026 | 74K | 68.2% | 1 | 8.8K | 8.1% | 2 | | Feb 2026 | 74K | 69.2% | 1 | 7.4K | 6.9% | 3 | | Mar 2026 | 60.8K | 64.3% | 1 | 7.2K | 7.6% | 3 | | Apr 2026 | 51.5K | 63.6% | 1 | 5.9K | 7.3% | 4 | | May 2026 | 54K | 57.9% | 1 | 5.8K | 6.3% | 4 | | Jun 2026 | 36K | 55.4% | 1 | 5.9K | 9.1% | 4 | | Jul 2026 | 53.7K | 63.6% | 1 | 6.2K | 7.3% | 4 | | Aug 2026 | 53.7K | 60.7% | 1 | 7.3K | 8.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duck Island’s and Tip Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duck Island**: Measured on the search terms “duck island”, “duck island ice cream”, “duck island near me” and “duck island nz”, summed into one figure. - **Tip Top**: Measured on the search terms “tip top 2l ice cream”, “tip top boysenberry ice cream”, “tip top chocolate ice cream”, “tip top cookies and cream ice cream”, “tip top crave ice cream”, “tip top dairy free ice cream”, “tip top gluten free ice cream”, “tip top gold rush ice cream”, “tip top hokey pokey ice cream”, “tip top ice cream”, “tip top ice cream countdown”, “tip top ice cream near me”, “tip top ice cream pak n save”, “tip top jelly tip ice cream”, “tip top neapolitan ice cream”, “tip top nz”, “tip top peanut butter ice cream”, “tip top strawberry ice cream”, “tip top vanilla ice cream” and “tiptop ice cream”, summed into one figure. - [Duck Island profile](/demand/nz/brands/duck-island) - [Tip Top profile](/demand/nz/brands/tip-top) - [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duck Island or Tip Top? In August 2026, Duck Island had more branded searches than Tip Top among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Tip Top’s 7.3K, and held a 60.7% Share of Search versus Tip Top’s 8.2%. ## Cite this page Brandwave. "Duck Island vs Tip Top: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duck-island-vs-tip-top This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duck-island-vs-tip-top. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.