--- title: "Duck Island vs Killinchy Gold: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Duck Island or Killinchy Gold? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/duck-island-vs-killinchy-gold" publisher: "Brandwave" --- # Duck Island vs Killinchy Gold: Which is more popular by branded search in New Zealand? Which is more popular in search, Duck Island or Killinchy Gold? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Duck Island and Killinchy Gold - **Competitive set**: Ice cream brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Duck Island Share of Search**: 60.7% - **Killinchy Gold Share of Search**: 0.55% ## Which is more popular in search, Duck Island or Killinchy Gold? - In August 2026, Duck Island had more branded searches than Killinchy Gold among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Killinchy Gold’s 490, and held a 60.7% Share of Search versus Killinchy Gold’s 0.55%. - Duck Island was ahead of Killinchy Gold in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand moved from 71.4% to 60.7%, and its estimated monthly branded searches moved from 79.6K to 53.7K. - Across the 11 months ending August 2026, Killinchy Gold’s estimated Share of Search among ice cream brands in New Zealand moved from 0.33% to 0.55%, and its estimated monthly branded searches moved from 370 to 490. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%. - Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026. ## Month by month | Month | Duck Island estimated searches | Duck Island Share of Search | Duck Island rank | Killinchy Gold estimated searches | Killinchy Gold Share of Search | Killinchy Gold rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 79.6K | 71.4% | 1 | 370 | 0.33% | 9 | | Nov 2025 | 76.7K | 70.1% | 1 | 340 | 0.31% | 9 | | Dec 2025 | 76.7K | 68.8% | 1 | 420 | 0.38% | 9 | | Jan 2026 | 74K | 68.2% | 1 | 420 | 0.39% | 9 | | Feb 2026 | 74K | 69.2% | 1 | 340 | 0.32% | 9 | | Mar 2026 | 60.8K | 64.3% | 1 | 380 | 0.4% | 9 | | Apr 2026 | 51.5K | 63.6% | 1 | 420 | 0.52% | 9 | | May 2026 | 54K | 57.9% | 1 | 430 | 0.46% | 9 | | Jun 2026 | 36K | 55.4% | 1 | 340 | 0.52% | 9 | | Jul 2026 | 53.7K | 63.6% | 1 | 470 | 0.56% | 9 | | Aug 2026 | 53.7K | 60.7% | 1 | 490 | 0.55% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Duck Island’s and Killinchy Gold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Duck Island**: Measured on the search terms “duck island”, “duck island ice cream”, “duck island near me” and “duck island nz”, summed into one figure. - **Killinchy Gold**: Measured on the search terms “killinchy gold” and “killinchy gold ice cream”, summed into one figure. - [Duck Island profile](/demand/nz/brands/duck-island) - [Killinchy Gold profile](/demand/nz/brands/killinchy-gold) - [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Duck Island or Killinchy Gold? In August 2026, Duck Island had more branded searches than Killinchy Gold among ice cream brands in New Zealand. Duck Island was estimated to have 53.7K branded searches compared to Killinchy Gold’s 490, and held a 60.7% Share of Search versus Killinchy Gold’s 0.55%. ## Cite this page Brandwave. "Duck Island vs Killinchy Gold: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/duck-island-vs-killinchy-gold This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/duck-island-vs-killinchy-gold. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.