--- title: "Ducati vs Kawasaki: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ducati or Kawasaki? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ducati-vs-kawasaki" publisher: "Brandwave" --- # Ducati vs Kawasaki: Which is more popular by branded search in New Zealand? Which is more popular in search, Ducati or Kawasaki? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ducati and Kawasaki - **Competitive set**: Motorcycle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ducati Share of Search**: 12.3% - **Kawasaki Share of Search**: 14.6% ## Which is more popular in search, Ducati or Kawasaki? - In August 2026, Kawasaki had more branded searches than Ducati among motorcycle brands in New Zealand. Kawasaki was estimated to have 7.6K branded searches compared to Ducati’s 6.5K, and held a 14.6% Share of Search versus Ducati’s 12.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Ducati took it in December 2025, Kawasaki took it in January 2026. - Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand moved from 13.9% to 12.3%, and its estimated monthly branded searches moved from 7.6K to 6.5K. - Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand moved from 15.5% to 14.6%, and its estimated monthly branded searches moved from 8.5K to 7.6K. ## How did search popularity change for New Zealand motorcycle brands in August 2026? - In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%. - In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%. ## Month by month | Month | Ducati estimated searches | Ducati Share of Search | Ducati rank | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 13.9% | 3 | 8.5K | 15.5% | 2 | | Nov 2025 | 6.6K | 12.4% | 4 | 8.2K | 15.4% | 2 | | Dec 2025 | 7.5K | 14.3% | 2 | 6.9K | 13.1% | 3 | | Jan 2026 | 6.6K | 13.1% | 3 | 6.9K | 13.6% | 2 | | Feb 2026 | 6.5K | 12.4% | 4 | 7.3K | 13.7% | 3 | | Mar 2026 | 7.4K | 12.8% | 4 | 8.3K | 14.3% | 2 | | Apr 2026 | 6.5K | 12.2% | 5 | 7.8K | 14.5% | 2 | | May 2026 | 6.6K | 11.6% | 6 | 8.4K | 14.9% | 2 | | Jun 2026 | 5.8K | 11.3% | 5 | 8.2K | 15.8% | 2 | | Jul 2026 | 5.6K | 11.4% | 4 | 6.8K | 13.7% | 3 | | Aug 2026 | 6.5K | 12.3% | 4 | 7.6K | 14.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ducati’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ducati**: Measured on the search terms “ducati”, “ducati 916”, “ducati 996”, “ducati bike”, “ducati com”, “ducati diavel”, “ducati fighter”, “ducati monster”, “ducati monster 659”, “ducati motorcycle”, “ducati multi”, “ducati near me”, “ducati nz”, “ducati online”, “ducati panigale”, “ducati panigale v2”, “ducati panigale v4”, “ducati panigale v4r”, “ducati scooter”, “ducati scrambler”, “ducati streetfighter v4”, “ducati v2” and “ducati v4”, summed into one figure. - **Kawasaki**: Measured on the search terms “kawasaki”, “kawasaki 650r”, “kawasaki bike”, “kawasaki ex500”, “kawasaki h2”, “kawasaki hr”, “kawasaki mc”, “kawasaki mule”, “kawasaki near me”, “kawasaki nz”, “kawasaki online”, “kawasaki scooter” and “kawasaki vn”, summed into one figure. - [Ducati profile](/demand/nz/brands/ducati) - [Kawasaki profile](/demand/nz/brands/kawasaki) - [All motorcycle brands in New Zealand](/demand/nz/categories/nz-motorcycle-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ducati or Kawasaki? In August 2026, Kawasaki had more branded searches than Ducati among motorcycle brands in New Zealand. Kawasaki was estimated to have 7.6K branded searches compared to Ducati’s 6.5K, and held a 14.6% Share of Search versus Ducati’s 12.3%. ## Cite this page Brandwave. "Ducati vs Kawasaki: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ducati-vs-kawasaki This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ducati-vs-kawasaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.