--- title: "Dub vs Short.io: Which is more popular in New Zealand?" description: "Is Dub or Short.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dub-vs-short-io" publisher: "Brandwave" --- # Dub vs Short.io: Which is more popular in New Zealand? Is Dub or Short.io more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Short link management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dub and Short.io - **Competitive set**: Short link management platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Dub Share of Search**: 8.4% - **Short.io Share of Search**: 0.29% ## Is Dub or Short.io more popular in search? - In October 2026, Dub had more branded searches than Short.io among short link management platforms in New Zealand. Dub had about 590 branded searches, while Short.io had 20. Dub made up 8.4% of all short link management platform searches we track, and Short.io accounted for 0.29%. - Dub was ahead of Short.io in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand moved from 6.7% to 8.4%, and its estimated monthly branded searches moved from 480 to 590. - Across the 12 months ending October 2026, Short.io’s share of searches among short link management platforms in New Zealand moved from 0.7% to 0.29%, and its estimated monthly branded searches moved from 50 to 20. ## Top short link management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Short.io was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dub was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Short.io was listed before Dub in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bitly | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Short.io | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Rebrandly | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dub | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Linkly | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | TinyURL | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BL.INK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about short link management platforms - Asked ChatGPT "Which short link management platform should I use in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly - Asked ChatGPT "What are the best short link management platforms in New Zealand?": 1. Short.io, 2. Rebrandly, 3. Bitly, 4. Dub, 5. Linkly - Asked ChatGPT "What's the best short link management platform in New Zealand for tracked marketing links?": 1. Short.io, 2. Rebrandly, 3. Bitly - Searched Google, AI Overview "link management platform": 1. Bitly, 2. Linkly, 3. Rebrandly - Searched Google, AI Overview "best url shortener": 1. Bitly, 2. TinyURL, 3. Dub, 4. Rebrandly, 5. Short.io Not named in any answer: BL.INK. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand short link management platforms in October 2026? - In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%. - Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026. ## How has branded search for Dub and Short.io changed in New Zealand over the last 12 months? | Month | Dub estimated searches | Dub Share of Search | Dub rank | Short.io estimated searches | Short.io Share of Search | Short.io rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 480 | 6.7% | 4 | 50 | 0.7% | 7 | | Dec 2025 | 390 | 7.7% | 4 | 30 | 0.6% | 7 | | Jan 2026 | 480 | 7.6% | 4 | 30 | 0.47% | 7 | | Feb 2026 | 390 | 6% | 4 | 30 | 0.46% | 7 | | Mar 2026 | 590 | 8% | 4 | 40 | 0.54% | 7 | | Apr 2026 | 480 | 7.1% | 4 | 40 | 0.59% | 7 | | May 2026 | 480 | 5.1% | 4 | 20 | 0.21% | 7 | | Jun 2026 | 390 | 5.2% | 4 | 20 | 0.27% | 7 | | Jul 2026 | 480 | 7.2% | 4 | 20 | 0.3% | 7 | | Aug 2026 | 590 | 7.8% | 4 | 40 | 0.53% | 7 | | Sep 2026 | 720 | 10.9% | 4 | 20 | 0.3% | 7 | | Oct 2026 | 590 | 8.4% | 4 | 20 | 0.29% | 7 | ## How are Dub’s and Short.io’s branded searches counted? Brandwave collects information about searches that people make online using Dub’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dub**: Measured on the search term “dub”. - **Short.io**: Measured on the search terms “short io” and “short.io”, summed into one figure. - [Dub profile](/demand/nz/brands/dub) - [Short.io profile](/demand/nz/brands/short-io) - [All short link management platforms in New Zealand](/demand/nz/categories/nz-short-link-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dub or Short.io more popular in search? In October 2026, Dub had more branded searches than Short.io among short link management platforms in New Zealand. Dub had about 590 branded searches, while Short.io had 20. Dub made up 8.4% of all short link management platform searches we track, and Short.io accounted for 0.29%. ## Cite this page Brandwave. "Dub vs Short.io: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/dub-vs-short-io This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dub-vs-short-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.