---
title: "DTSL vs Things Digital: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DTSL or Things Digital? Compare estimated monthly branded-search demand and Share of Search inside the Hastings IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dtsl-vs-things-digital"
publisher: "Brandwave"
---

# DTSL vs Things Digital: Which is more popular by branded search in New Zealand?

Which is more popular in search, DTSL or Things Digital? Compare estimated monthly branded-search demand and Share of Search inside the Hastings IT support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DTSL and Things Digital
- **Competitive set**: Hastings IT support companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DTSL Share of Search**: 43.8%
- **Things Digital Share of Search**: 0.68%

## Which is more popular in search, DTSL or Things Digital?

- In August 2026, DTSL had more branded searches than Things Digital among hastings IT support companies in New Zealand. DTSL was estimated to have 640 branded searches compared to Things Digital’s 10, and held a 43.8% Share of Search versus Things Digital’s 0.68%.
- DTSL was ahead of Things Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DTSL’s estimated Share of Search among hastings IT support companies in New Zealand moved from 57.4% to 43.8%, and its estimated monthly branded searches moved from 580 to 640.
- Across the 11 months ending August 2026, Things Digital’s estimated Share of Search among hastings IT support companies in New Zealand moved from 0.99% to 0.68%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand hastings IT support companies in August 2026?

- In August 2026, DTSL gained estimated Share of Search among hastings IT support companies in New Zealand, from 39.3% to 43.8%.

## Month by month

| Month | DTSL estimated searches | DTSL Share of Search | DTSL rank | Things Digital estimated searches | Things Digital Share of Search | Things Digital rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 580 | 57.4% | 1 | 10 | 0.99% | 6 |
| Nov 2025 | 560 | 58.9% | 1 | 10 | 1.1% | 6 |
| Dec 2025 | 420 | 59.2% | 1 | 10 | 1.4% | 6 |
| Jan 2026 | 320 | 42.1% | 1 | 10 | 1.3% | 6 |
| Feb 2026 | 360 | 42.9% | 1 | 10 | 1.2% | 6 |
| Mar 2026 | 580 | 54.7% | 1 | 10 | 0.94% | 6 |
| Apr 2026 | 420 | 47.7% | 1 | 10 | 1.1% | 6 |
| May 2026 | 510 | 51.5% | 1 | 10 | 1% | 6 |
| Jun 2026 | 480 | 34.8% | 2 | 10 | 0.72% | 6 |
| Jul 2026 | 440 | 39.3% | 1 | 10 | 0.89% | 6 |
| Aug 2026 | 640 | 43.8% | 1 | 10 | 0.68% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DTSL’s and Things Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DTSL**: Measured on the search terms “dtsl”, “dtsl co nz”, “dtsl hastings”, “dtsl new zealand”, “dtsl nz” and “dtsl.co.nz”, summed into one figure.
- **Things Digital**: Measured on the search term “things digital”.

- [DTSL profile](/demand/nz/brands/dtsl)
- [Things Digital profile](/demand/nz/brands/things-digital)
- [All hastings IT support companies in New Zealand](/demand/nz/categories/nz-hastings-it-support-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DTSL or Things Digital?

In August 2026, DTSL had more branded searches than Things Digital among hastings IT support companies in New Zealand. DTSL was estimated to have 640 branded searches compared to Things Digital’s 10, and held a 43.8% Share of Search versus Things Digital’s 0.68%.

## Cite this page

Brandwave. "DTSL vs Things Digital: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dtsl-vs-things-digital

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dtsl-vs-things-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.