--- title: "DTI Lawyers vs Norris Ward McKinnon: Which is more popular in New Zealand?" description: "Is DTI Lawyers or Norris Ward McKinnon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dti-lawyers-vs-norris-ward-mckinnon" publisher: "Brandwave" --- # DTI Lawyers vs Norris Ward McKinnon: Which is more popular in New Zealand? Is DTI Lawyers or Norris Ward McKinnon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DTI Lawyers and Norris Ward McKinnon - **Competitive set**: Hamilton law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **DTI Lawyers Share of Search**: 13.9% - **Norris Ward McKinnon Share of Search**: 43.6% ## Is DTI Lawyers or Norris Ward McKinnon more popular in search? - In October 2026, Norris Ward McKinnon had more branded searches than DTI Lawyers among Hamilton law firms in New Zealand. Norris Ward McKinnon had about 880 branded searches, while DTI Lawyers had 280. Norris Ward McKinnon made up 43.6% of all Hamilton law firm searches we track, and DTI Lawyers accounted for 13.9%. - Norris Ward McKinnon was ahead of DTI Lawyers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, DTI Lawyers’ share of searches among Hamilton law firms in New Zealand moved from 16.7% to 13.9%, and its estimated monthly branded searches moved from 340 to 280. - Across the 12 months ending October 2026, Norris Ward McKinnon’s share of searches among Hamilton law firms in New Zealand moved from 35.5% to 43.6%, and its estimated monthly branded searches moved from 720 to 880. ## Top Hamilton law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Norris Ward McKinnon was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DTI Lawyers did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Norris Ward McKinnon | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Atticus Legal | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | The Legal Stuff | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sharma Law | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | DTI Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Grayson Clements | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KJ Law | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Hamilton law firms - Asked ChatGPT "Which law firm should I hire in Hamilton, New Zealand?": 1. Atticus Legal, 2. Norris Ward McKinnon, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What are the best law firms in Hamilton, New Zealand?": 1. Norris Ward McKinnon, 2. Atticus Legal, 3. The Legal Stuff, 4. Sharma Law - Asked ChatGPT "What's the best law firm in Hamilton, New Zealand for legal advice?": 1. The Legal Stuff, 2. Norris Ward McKinnon, 3. Atticus Legal, 4. Sharma Law - Searched Google, AI Overview "lawyer hamilton": 1. The Legal Stuff, 2. Atticus Legal Not named in any answer: DTI Lawyers, Grayson Clements and KJ Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton law firms in October 2026? - In October 2026, Norris Ward McKinnon gained share of searches among Hamilton law firms in New Zealand, from 35.8% to 43.6%. - In October 2026, DTI Lawyers lost share of searches among Hamilton law firms in New Zealand, from 17.9% to 13.9%. ## How has branded search for DTI Lawyers and Norris Ward McKinnon changed in New Zealand over the last 12 months? | Month | DTI Lawyers estimated searches | DTI Lawyers Share of Search | DTI Lawyers rank | Norris Ward McKinnon estimated searches | Norris Ward McKinnon Share of Search | Norris Ward McKinnon rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 340 | 16.7% | 2 | 720 | 35.5% | 1 | | Dec 2025 | 190 | 11.5% | 3 | 590 | 35.8% | 1 | | Jan 2026 | 180 | 11.4% | 3 | 590 | 37.3% | 1 | | Feb 2026 | 290 | 14.9% | 3 | 720 | 37.1% | 1 | | Mar 2026 | 340 | 14.6% | 3 | 880 | 37.8% | 1 | | Apr 2026 | 220 | 13.4% | 3 | 590 | 36% | 1 | | May 2026 | 240 | 13% | 3 | 720 | 39.1% | 1 | | Jun 2026 | 280 | 14.4% | 3 | 720 | 36.9% | 1 | | Jul 2026 | 290 | 15.7% | 3 | 590 | 31.9% | 1 | | Aug 2026 | 430 | 18.9% | 2 | 880 | 38.8% | 1 | | Sep 2026 | 360 | 17.9% | 3 | 720 | 35.8% | 1 | | Oct 2026 | 280 | 13.9% | 3 | 880 | 43.6% | 1 | ## How are DTI Lawyers’ and Norris Ward McKinnon’s branded searches counted? Brandwave collects information about searches that people make online using DTI Lawyers’ and Norris Ward McKinnon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DTI Lawyers**: Measured on the search terms “dti lawyers” and “dti lawyers hamilton”, summed into one figure. - **Norris Ward McKinnon**: Measured on the search term “norris ward mckinnon”. - [DTI Lawyers profile](/demand/nz/brands/dti-lawyers) - [Norris Ward McKinnon profile](/demand/nz/brands/norris-ward-mckinnon) - [All Hamilton law firms in New Zealand](/demand/nz/locations/hamilton/law-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DTI Lawyers or Norris Ward McKinnon more popular in search? In October 2026, Norris Ward McKinnon had more branded searches than DTI Lawyers among Hamilton law firms in New Zealand. Norris Ward McKinnon had about 880 branded searches, while DTI Lawyers had 280. Norris Ward McKinnon made up 43.6% of all Hamilton law firm searches we track, and DTI Lawyers accounted for 13.9%. ## Cite this page Brandwave. "DTI Lawyers vs Norris Ward McKinnon: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/dti-lawyers-vs-norris-ward-mckinnon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dti-lawyers-vs-norris-ward-mckinnon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.