---
title: "DTI Lawyers vs Grayson Clements: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DTI Lawyers or Grayson Clements? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dti-lawyers-vs-grayson-clements"
publisher: "Brandwave"
---

# DTI Lawyers vs Grayson Clements: Which is more popular by branded search in New Zealand?

Which is more popular in search, DTI Lawyers or Grayson Clements? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DTI Lawyers and Grayson Clements
- **Competitive set**: Hamilton law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DTI Lawyers Share of Search**: 59.5%
- **Grayson Clements Share of Search**: 32.4%

## Which is more popular in search, DTI Lawyers or Grayson Clements?

- In August 2026, DTI Lawyers had more branded searches than Grayson Clements among hamilton law firms in New Zealand. DTI Lawyers was estimated to have 660 branded searches compared to Grayson Clements’ 360, and held a 59.5% Share of Search versus Grayson Clements’ 32.4%.
- DTI Lawyers was ahead of Grayson Clements in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand moved from 58.9% to 59.5%, and its estimated monthly branded searches moved from 630 to 660.
- Across the 11 months ending August 2026, Grayson Clements’ estimated Share of Search among hamilton law firms in New Zealand moved from 33.6% to 32.4%, and its estimated monthly branded searches held steady at 360.

## How did search popularity change for New Zealand hamilton law firms in August 2026?

- In August 2026, DTI Lawyers gained estimated Share of Search among hamilton law firms in New Zealand, from 54.3% to 59.5%.
- In August 2026, Grayson Clements lost estimated Share of Search among hamilton law firms in New Zealand, from 34.6% to 32.4%.

## Month by month

| Month | DTI Lawyers estimated searches | DTI Lawyers Share of Search | DTI Lawyers rank | Grayson Clements estimated searches | Grayson Clements Share of Search | Grayson Clements rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 630 | 58.9% | 1 | 360 | 33.6% | 2 |
| Nov 2025 | 530 | 50% | 1 | 370 | 34.9% | 2 |
| Dec 2025 | 360 | 48% | 1 | 290 | 38.7% | 2 |
| Jan 2026 | 350 | 47.9% | 1 | 240 | 32.9% | 2 |
| Feb 2026 | 530 | 52.5% | 1 | 360 | 35.6% | 2 |
| Mar 2026 | 630 | 55.3% | 1 | 370 | 32.5% | 2 |
| Apr 2026 | 430 | 56.6% | 1 | 210 | 27.6% | 2 |
| May 2026 | 530 | 58.2% | 1 | 260 | 28.6% | 2 |
| Jun 2026 | 520 | 57.1% | 1 | 300 | 33% | 2 |
| Jul 2026 | 440 | 54.3% | 1 | 280 | 34.6% | 2 |
| Aug 2026 | 660 | 59.5% | 1 | 360 | 32.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DTI Lawyers’ and Grayson Clements’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DTI Lawyers**: Measured on the search terms “dti lawyers” and “dti lawyers hamilton”, summed into one figure.
- **Grayson Clements**: Measured on the search terms “grayson clements” and “grayson clements lawyers”, summed into one figure.

- [DTI Lawyers profile](/demand/nz/brands/dti-lawyers)
- [Grayson Clements profile](/demand/nz/brands/grayson-clements)
- [All hamilton law firms in New Zealand](/demand/nz/categories/nz-hamilton-law-firms): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DTI Lawyers or Grayson Clements?

In August 2026, DTI Lawyers had more branded searches than Grayson Clements among hamilton law firms in New Zealand. DTI Lawyers was estimated to have 660 branded searches compared to Grayson Clements’ 360, and held a 59.5% Share of Search versus Grayson Clements’ 32.4%.

## Cite this page

Brandwave. "DTI Lawyers vs Grayson Clements: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dti-lawyers-vs-grayson-clements

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dti-lawyers-vs-grayson-clements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.