--- title: "DSC vs New Balance Cricket: Which is searched more in New Zealand?" description: "Is DSC or New Balance Cricket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dsc-vs-new-balance-cricket" publisher: "Brandwave" --- # DSC vs New Balance Cricket: Which is searched more in New Zealand? Is DSC or New Balance Cricket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DSC and New Balance Cricket - **Competitive set**: Cricket gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DSC Share of Search**: 3% - **New Balance Cricket Share of Search**: 9.3% ## Is DSC or New Balance Cricket more popular in search? - In September 2026, New Balance Cricket had more branded searches than DSC among cricket gear brands in New Zealand. New Balance Cricket had about 220 branded searches, while DSC had 70. New Balance Cricket made up 9.3% of all cricket gear brand searches we track, and DSC accounted for 3%. - New Balance Cricket was ahead of DSC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches moved from 140 to 70. - Across the 12 months ending September 2026, New Balance Cricket’s share of searches among cricket gear brands in New Zealand moved from 10.6% to 9.3%, and its estimated monthly branded searches moved from 400 to 220. ## Top cricket gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Balance Cricket was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance Cricket was listed before DSC in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kookaburra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gray-Nicolls | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Gunn & Moore | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance Cricket | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DSC | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | SS Cricket | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cricket gear brands - Asked ChatGPT "Which cricket gear brand should I buy in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket - Asked ChatGPT "What are the best cricket gear brands in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket, 5. SS Cricket, 6. DSC - Asked ChatGPT "What's the best cricket gear brand in New Zealand for club cricket?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. DSC - Searched Google, AI Overview "cricket bats nz": 1. Kookaburra, 2. Gray-Nicolls, 3. DSC, 4. Gunn & Moore - Searched Google, AI Overview "cricket equipment nz": 1. DSC, 2. Kookaburra, 3. Gray-Nicolls, 4. Gunn & Moore Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cricket gear brands in September 2026? - In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches. - In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%. - In September 2026, New Balance Cricket lost share of searches among cricket gear brands in New Zealand, from 12.4% to 9.3%. ## Month by month | Month | DSC estimated searches | DSC Share of Search | DSC rank | New Balance Cricket estimated searches | New Balance Cricket Share of Search | New Balance Cricket rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.7% | 6 | 400 | 10.6% | 4 | | Nov 2025 | 170 | 3.4% | 6 | 430 | 8.5% | 5 | | Dec 2025 | 170 | 3.6% | 6 | 350 | 7.4% | 5 | | Jan 2026 | 110 | 3.2% | 6 | 250 | 7.3% | 5 | | Feb 2026 | 90 | 2.8% | 6 | 210 | 6.5% | 5 | | Mar 2026 | 90 | 2.5% | 6 | 220 | 6.1% | 5 | | Apr 2026 | 50 | 2.9% | 6 | 120 | 7% | 5 | | May 2026 | 20 | 1.5% | 6 | 90 | 6.8% | 5 | | Jun 2026 | 50 | 3.4% | 6 | 100 | 6.8% | 5 | | Jul 2026 | 40 | 2.7% | 6 | 130 | 8.9% | 4 | | Aug 2026 | 50 | 2.4% | 6 | 260 | 12.4% | 3 | | Sep 2026 | 70 | 3% | 6 | 220 | 9.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using DSC’s and New Balance Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DSC**: Measured on the search term “dsc cricket”. - **New Balance Cricket**: Measured on the search terms “new balance cricket”, “new balance cricket bat”, “new balance cricket boots” and “new balance cricket cricket”, summed into one figure. - [DSC profile](/demand/nz/brands/dsc) - [New Balance Cricket profile](/demand/nz/brands/new-balance-cricket) - [All cricket gear brands in New Zealand](/demand/nz/categories/nz-cricket-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DSC or New Balance Cricket more popular in search? In September 2026, New Balance Cricket had more branded searches than DSC among cricket gear brands in New Zealand. New Balance Cricket had about 220 branded searches, while DSC had 70. New Balance Cricket made up 9.3% of all cricket gear brand searches we track, and DSC accounted for 3%. ## Cite this page Brandwave. "DSC vs New Balance Cricket: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dsc-vs-new-balance-cricket This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dsc-vs-new-balance-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.