--- title: "DSC vs Gunn & Moore: Which is searched more in New Zealand?" description: "Is DSC or Gunn & Moore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dsc-vs-gunn-and-moore" publisher: "Brandwave" --- # DSC vs Gunn & Moore: Which is searched more in New Zealand? Is DSC or Gunn & Moore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DSC and Gunn & Moore - **Competitive set**: Cricket gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DSC Share of Search**: 3% - **Gunn & Moore Share of Search**: 10.1% ## Is DSC or Gunn & Moore more popular in search? - In September 2026, Gunn & Moore had more branded searches than DSC among cricket gear brands in New Zealand. Gunn & Moore had about 240 branded searches, while DSC had 70. Gunn & Moore made up 10.1% of all cricket gear brand searches we track, and DSC accounted for 3%. - Gunn & Moore was ahead of DSC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches moved from 140 to 70. - Across the 12 months ending September 2026, Gunn & Moore’s share of searches among cricket gear brands in New Zealand moved from 11.2% to 10.1%, and its estimated monthly branded searches moved from 420 to 240. ## Top cricket gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gunn & Moore appeared in all five answers. DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gunn & Moore was listed before DSC in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kookaburra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gray-Nicolls | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Gunn & Moore | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance Cricket | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DSC | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | SS Cricket | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cricket gear brands - Asked ChatGPT "Which cricket gear brand should I buy in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket - Asked ChatGPT "What are the best cricket gear brands in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket, 5. SS Cricket, 6. DSC - Asked ChatGPT "What's the best cricket gear brand in New Zealand for club cricket?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. DSC - Searched Google, AI Overview "cricket bats nz": 1. Kookaburra, 2. Gray-Nicolls, 3. DSC, 4. Gunn & Moore - Searched Google, AI Overview "cricket equipment nz": 1. DSC, 2. Kookaburra, 3. Gray-Nicolls, 4. Gunn & Moore Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cricket gear brands in September 2026? - In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches. - In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%. ## Month by month | Month | DSC estimated searches | DSC Share of Search | DSC rank | Gunn & Moore estimated searches | Gunn & Moore Share of Search | Gunn & Moore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.7% | 6 | 420 | 11.2% | 3 | | Nov 2025 | 170 | 3.4% | 6 | 630 | 12.4% | 3 | | Dec 2025 | 170 | 3.6% | 6 | 610 | 12.9% | 3 | | Jan 2026 | 110 | 3.2% | 6 | 420 | 12.2% | 3 | | Feb 2026 | 90 | 2.8% | 6 | 330 | 10.3% | 4 | | Mar 2026 | 90 | 2.5% | 6 | 390 | 10.8% | 4 | | Apr 2026 | 50 | 2.9% | 6 | 170 | 9.9% | 4 | | May 2026 | 20 | 1.5% | 6 | 140 | 10.6% | 4 | | Jun 2026 | 50 | 3.4% | 6 | 110 | 7.5% | 4 | | Jul 2026 | 40 | 2.7% | 6 | 150 | 10.3% | 3 | | Aug 2026 | 50 | 2.4% | 6 | 150 | 7.1% | 5 | | Sep 2026 | 70 | 3% | 6 | 240 | 10.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using DSC’s and Gunn & Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DSC**: Measured on the search term “dsc cricket”. - **Gunn & Moore**: Measured on the search terms “gm cricket”, “gm cricket bat”, “gunn & moore”, “gunn moore” and “gunnmoore”, summed into one figure. - [DSC profile](/demand/nz/brands/dsc) - [Gunn & Moore profile](/demand/nz/brands/gunn-and-moore) - [All cricket gear brands in New Zealand](/demand/nz/categories/nz-cricket-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DSC or Gunn & Moore more popular in search? In September 2026, Gunn & Moore had more branded searches than DSC among cricket gear brands in New Zealand. Gunn & Moore had about 240 branded searches, while DSC had 70. Gunn & Moore made up 10.1% of all cricket gear brand searches we track, and DSC accounted for 3%. ## Cite this page Brandwave. "DSC vs Gunn & Moore: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dsc-vs-gunn-and-moore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dsc-vs-gunn-and-moore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.