--- title: "DSC vs Gray-Nicolls: Which is searched more in New Zealand?" description: "Is DSC or Gray-Nicolls more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dsc-vs-gray-nicolls" publisher: "Brandwave" --- # DSC vs Gray-Nicolls: Which is searched more in New Zealand? Is DSC or Gray-Nicolls more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DSC and Gray-Nicolls - **Competitive set**: Cricket gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DSC Share of Search**: 3% - **Gray-Nicolls Share of Search**: 30.4% ## Is DSC or Gray-Nicolls more popular in search? - In September 2026, Gray-Nicolls had more branded searches than DSC among cricket gear brands in New Zealand. Gray-Nicolls had about 720 branded searches, while DSC had 70. Gray-Nicolls made up 30.4% of all cricket gear brand searches we track, and DSC accounted for 3%. - Gray-Nicolls was ahead of DSC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand moved from 3.7% to 3%, and its estimated monthly branded searches moved from 140 to 70. - Across the 12 months ending September 2026, Gray-Nicolls’ share of searches among cricket gear brands in New Zealand moved from 27.4% to 30.4%, and its estimated monthly branded searches moved from 1K to 720. ## Top cricket gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gray-Nicolls appeared in all five answers. DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gray-Nicolls was listed before DSC in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kookaburra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gray-Nicolls | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Gunn & Moore | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance Cricket | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DSC | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | SS Cricket | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cricket gear brands - Asked ChatGPT "Which cricket gear brand should I buy in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket - Asked ChatGPT "What are the best cricket gear brands in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket, 5. SS Cricket, 6. DSC - Asked ChatGPT "What's the best cricket gear brand in New Zealand for club cricket?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. DSC - Searched Google, AI Overview "cricket bats nz": 1. Kookaburra, 2. Gray-Nicolls, 3. DSC, 4. Gunn & Moore - Searched Google, AI Overview "cricket equipment nz": 1. DSC, 2. Kookaburra, 3. Gray-Nicolls, 4. Gunn & Moore Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cricket gear brands in September 2026? - In September 2026, Gray-Nicolls gained share of searches among cricket gear brands in New Zealand, from 27.1% to 30.4%. - In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%. ## Month by month | Month | DSC estimated searches | DSC Share of Search | DSC rank | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.7% | 6 | 1K | 27.4% | 2 | | Nov 2025 | 170 | 3.4% | 6 | 1.6K | 31% | 2 | | Dec 2025 | 170 | 3.6% | 6 | 1.5K | 31.3% | 2 | | Jan 2026 | 110 | 3.2% | 6 | 1.1K | 33.5% | 1 | | Feb 2026 | 90 | 2.8% | 6 | 950 | 29.6% | 2 | | Mar 2026 | 90 | 2.5% | 6 | 1.1K | 29% | 2 | | Apr 2026 | 50 | 2.9% | 6 | 480 | 27.9% | 2 | | May 2026 | 20 | 1.5% | 6 | 360 | 27.3% | 2 | | Jun 2026 | 50 | 3.4% | 6 | 420 | 28.6% | 2 | | Jul 2026 | 40 | 2.7% | 6 | 400 | 27.4% | 2 | | Aug 2026 | 50 | 2.4% | 6 | 570 | 27.1% | 2 | | Sep 2026 | 70 | 3% | 6 | 720 | 30.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using DSC’s and Gray-Nicolls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DSC**: Measured on the search term “dsc cricket”. - **Gray-Nicolls**: Measured on the search terms “bat gray nicolls”, “gray nicolls”, “gray nicolls cricket”, “gray nicolls gloves”, “gray nicolls helmet”, “gray nicolls kaboom”, “gray nicolls nova”, “graynicolls” and “graynicolls cricket”, summed into one figure. - [DSC profile](/demand/nz/brands/dsc) - [Gray-Nicolls profile](/demand/nz/brands/gray-nicolls) - [All cricket gear brands in New Zealand](/demand/nz/categories/nz-cricket-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DSC or Gray-Nicolls more popular in search? In September 2026, Gray-Nicolls had more branded searches than DSC among cricket gear brands in New Zealand. Gray-Nicolls had about 720 branded searches, while DSC had 70. Gray-Nicolls made up 30.4% of all cricket gear brand searches we track, and DSC accounted for 3%. ## Cite this page Brandwave. "DSC vs Gray-Nicolls: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dsc-vs-gray-nicolls This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dsc-vs-gray-nicolls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.