---
title: "Drunk Elephant vs Paula's Choice: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Drunk Elephant or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/drunk-elephant-vs-paula-s-choice"
publisher: "Brandwave"
---

# Drunk Elephant vs Paula's Choice: Which is more popular by branded search in New Zealand?

Which is more popular in search, Drunk Elephant or Paula's Choice? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drunk Elephant and Paula's Choice
- **Competitive set**: Skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Drunk Elephant Share of Search**: 0.52%
- **Paula's Choice Share of Search**: 1.4%

## Which is more popular in search, Drunk Elephant or Paula's Choice?

- In August 2026, Paula's Choice had more branded searches than Drunk Elephant among skincare brands in New Zealand. Paula's Choice was estimated to have 2.9K branded searches compared to Drunk Elephant’s 1.1K, and held a 1.4% Share of Search versus Drunk Elephant’s 0.52%.
- Paula's Choice was ahead of Drunk Elephant in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drunk Elephant’s estimated Share of Search among skincare brands in New Zealand moved from 0.85% to 0.52%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among skincare brands in New Zealand moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 3.2K to 2.9K.

## How did search popularity change for New Zealand skincare brands in August 2026?

- Estimated monthly branded searches for Drunk Elephant in New Zealand fell 15.2% over 11 measured months, from 1.3K to 1.1K in August 2026.

## Month by month

| Month | Drunk Elephant estimated searches | Drunk Elephant Share of Search | Drunk Elephant rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 0.85% | 18 | 3.2K | 2.2% | 12 |
| Nov 2025 | 1.5K | 0.88% | 17 | 4K | 2.4% | 12 |
| Dec 2025 | 1.4K | 0.92% | 18 | 2.9K | 1.9% | 13 |
| Jan 2026 | 1.3K | 0.84% | 17 | 3.2K | 2.1% | 14 |
| Feb 2026 | 1K | 0.75% | 17 | 2.6K | 1.9% | 14 |
| Mar 2026 | 980 | 0.65% | 19 | 3.2K | 2.1% | 12 |
| Apr 2026 | 980 | 0.61% | 19 | 2.9K | 1.8% | 12 |
| May 2026 | 1.2K | 0.61% | 19 | 2.9K | 1.5% | 14 |
| Jun 2026 | 1.1K | 0.55% | 19 | 2.9K | 1.5% | 13 |
| Jul 2026 | 930 | 0.43% | 19 | 2.9K | 1.4% | 15 |
| Aug 2026 | 1.1K | 0.52% | 19 | 2.9K | 1.4% | 15 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drunk Elephant’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drunk Elephant**: Measured on the search terms “drunk elephant”, “drunk elephant nz”, “drunk elephant protini polypeptide cream” and “drunk elephant skincare”, summed into one figure.
- **Paula's Choice**: Measured on the search terms “paulas choice”, “paulas choice cleanser” and “paulas choice nz”, summed into one figure.

- [Drunk Elephant profile](/demand/nz/brands/drunk-elephant)
- [Paula's Choice profile](/demand/nz/brands/paula-s-choice)
- [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drunk Elephant or Paula's Choice?

In August 2026, Paula's Choice had more branded searches than Drunk Elephant among skincare brands in New Zealand. Paula's Choice was estimated to have 2.9K branded searches compared to Drunk Elephant’s 1.1K, and held a 1.4% Share of Search versus Drunk Elephant’s 0.52%.

## Cite this page

Brandwave. "Drunk Elephant vs Paula's Choice: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/drunk-elephant-vs-paula-s-choice

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drunk-elephant-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.