---
title: "Drummond & Etheridge vs Power Farming: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Drummond & Etheridge or Power Farming? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/drummond-and-etheridge-vs-power-farming"
publisher: "Brandwave"
---

# Drummond & Etheridge vs Power Farming: Which is more popular by branded search in New Zealand?

Which is more popular in search, Drummond & Etheridge or Power Farming? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drummond & Etheridge and Power Farming
- **Competitive set**: Farm machinery dealers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Drummond & Etheridge Share of Search**: 49.8%
- **Power Farming Share of Search**: 31.5%

## Which is more popular in search, Drummond & Etheridge or Power Farming?

- In August 2026, Drummond & Etheridge had more branded searches than Power Farming among farm machinery dealers in New Zealand. Drummond & Etheridge was estimated to have 3.2K branded searches compared to Power Farming’s 2K, and held a 49.8% Share of Search versus Power Farming’s 31.5%.
- Drummond & Etheridge was ahead of Power Farming in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand moved from 53.1% to 49.8%, and its estimated monthly branded searches moved from 3.8K to 3.2K.
- Across the 11 months ending August 2026, Power Farming’s estimated Share of Search among farm machinery dealers in New Zealand moved from 28.8% to 31.5%, and its estimated monthly branded searches moved from 2.1K to 2K.

## How did search popularity change for New Zealand farm machinery dealers in August 2026?

- In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
- In August 2026, Power Farming lost estimated Share of Search among farm machinery dealers in New Zealand, from 32.8% to 31.5%.

## Month by month

| Month | Drummond & Etheridge estimated searches | Drummond & Etheridge Share of Search | Drummond & Etheridge rank | Power Farming estimated searches | Power Farming Share of Search | Power Farming rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 53.1% | 1 | 2.1K | 28.8% | 2 |
| Nov 2025 | 3.8K | 51.4% | 1 | 2.3K | 31% | 2 |
| Dec 2025 | 3.2K | 51.4% | 1 | 2K | 33% | 2 |
| Jan 2026 | 3.2K | 49.8% | 1 | 2K | 31.7% | 2 |
| Feb 2026 | 2.6K | 46.8% | 1 | 2K | 35.7% | 2 |
| Mar 2026 | 2.6K | 43.3% | 1 | 2.3K | 37.8% | 2 |
| Apr 2026 | 2.6K | 47% | 1 | 2K | 35.4% | 2 |
| May 2026 | 2.6K | 46.9% | 1 | 2K | 35.4% | 2 |
| Jun 2026 | 3.2K | 50.9% | 1 | 2.1K | 32.6% | 2 |
| Jul 2026 | 2.6K | 49.3% | 1 | 1.7K | 32.8% | 2 |
| Aug 2026 | 3.2K | 49.8% | 1 | 2K | 31.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drummond & Etheridge’s and Power Farming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drummond & Etheridge**: Measured on the search terms “drummond & etheridge”, “drummond and etheridge”, “drummond and etheridge tractors” and “drummond etheridge”, summed into one figure.
- **Power Farming**: Measured on the search terms “power farming”, “power farming hastings”, “power farming magazine”, “power farming near me”, “power farming new zealand”, “power farming nz”, “power farming southland”, “power farming wairarapa”, “powerfarming”, “powerfarming co nz” and “powerfarming nz”, summed into one figure.

- [Drummond & Etheridge profile](/demand/nz/brands/drummond-and-etheridge)
- [Power Farming profile](/demand/nz/brands/power-farming)
- [All farm machinery dealers in New Zealand](/demand/nz/categories/nz-farm-machinery-dealers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drummond & Etheridge or Power Farming?

In August 2026, Drummond & Etheridge had more branded searches than Power Farming among farm machinery dealers in New Zealand. Drummond & Etheridge was estimated to have 3.2K branded searches compared to Power Farming’s 2K, and held a 49.8% Share of Search versus Power Farming’s 31.5%.

## Cite this page

Brandwave. "Drummond & Etheridge vs Power Farming: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/drummond-and-etheridge-vs-power-farming

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drummond-and-etheridge-vs-power-farming. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.