---
title: "Drummond & Etheridge vs Landpower: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Drummond & Etheridge or Landpower? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/drummond-and-etheridge-vs-landpower"
publisher: "Brandwave"
---

# Drummond & Etheridge vs Landpower: Which is more popular by branded search in New Zealand?

Which is more popular in search, Drummond & Etheridge or Landpower? Compare estimated monthly branded-search demand and Share of Search inside the Farm machinery dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drummond & Etheridge and Landpower
- **Competitive set**: Farm machinery dealers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Drummond & Etheridge Share of Search**: 49.8%
- **Landpower Share of Search**: 12.9%

## Which is more popular in search, Drummond & Etheridge or Landpower?

- In August 2026, Drummond & Etheridge had more branded searches than Landpower among farm machinery dealers in New Zealand. Drummond & Etheridge was estimated to have 3.2K branded searches compared to Landpower’s 830, and held a 49.8% Share of Search versus Landpower’s 12.9%.
- Drummond & Etheridge was ahead of Landpower in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand moved from 53.1% to 49.8%, and its estimated monthly branded searches moved from 3.8K to 3.2K.
- Across the 11 months ending August 2026, Landpower’s estimated Share of Search among farm machinery dealers in New Zealand moved from 11.9% to 12.9%, and its estimated monthly branded searches moved from 850 to 830.

## How did search popularity change for New Zealand farm machinery dealers in August 2026?

- In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.

## Month by month

| Month | Drummond & Etheridge estimated searches | Drummond & Etheridge Share of Search | Drummond & Etheridge rank | Landpower estimated searches | Landpower Share of Search | Landpower rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 53.1% | 1 | 850 | 11.9% | 3 |
| Nov 2025 | 3.8K | 51.4% | 1 | 850 | 11.5% | 3 |
| Dec 2025 | 3.2K | 51.4% | 1 | 570 | 9.2% | 3 |
| Jan 2026 | 3.2K | 49.8% | 1 | 660 | 10.3% | 3 |
| Feb 2026 | 2.6K | 46.8% | 1 | 570 | 10.2% | 3 |
| Mar 2026 | 2.6K | 43.3% | 1 | 800 | 13.3% | 3 |
| Apr 2026 | 2.6K | 47% | 1 | 680 | 12.3% | 3 |
| May 2026 | 2.6K | 46.9% | 1 | 670 | 12.1% | 3 |
| Jun 2026 | 3.2K | 50.9% | 1 | 700 | 11.1% | 3 |
| Jul 2026 | 2.6K | 49.3% | 1 | 690 | 13.1% | 3 |
| Aug 2026 | 3.2K | 49.8% | 1 | 830 | 12.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drummond & Etheridge’s and Landpower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drummond & Etheridge**: Measured on the search terms “drummond & etheridge”, “drummond and etheridge”, “drummond and etheridge tractors” and “drummond etheridge”, summed into one figure.
- **Landpower**: Measured on the search terms “landpower”, “landpower co nz”, “landpower near me” and “landpower nz”, summed into one figure.

- [Drummond & Etheridge profile](/demand/nz/brands/drummond-and-etheridge)
- [Landpower profile](/demand/nz/brands/landpower)
- [All farm machinery dealers in New Zealand](/demand/nz/categories/nz-farm-machinery-dealers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drummond & Etheridge or Landpower?

In August 2026, Drummond & Etheridge had more branded searches than Landpower among farm machinery dealers in New Zealand. Drummond & Etheridge was estimated to have 3.2K branded searches compared to Landpower’s 830, and held a 49.8% Share of Search versus Landpower’s 12.9%.

## Cite this page

Brandwave. "Drummond & Etheridge vs Landpower: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/drummond-and-etheridge-vs-landpower

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drummond-and-etheridge-vs-landpower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.