---
title: "Drops vs Duolingo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Drops or Duolingo? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/drops-vs-duolingo"
publisher: "Brandwave"
---

# Drops vs Duolingo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Drops or Duolingo? Compare estimated monthly branded-search demand and Share of Search inside the Language learning apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drops and Duolingo
- **Competitive set**: Language learning apps
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Drops Share of Search**: 0.11%
- **Duolingo Share of Search**: 89.9%

## Which is more popular in search, Drops or Duolingo?

- In August 2026, Duolingo had more branded searches than Drops among language learning apps in New Zealand. Duolingo was estimated to have 42.5K branded searches compared to Drops’ 50, and held an 89.9% Share of Search versus Drops’ 0.11%.
- Duolingo was ahead of Drops in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among language learning apps in New Zealand moved from 0.18% to 0.11%, and its estimated monthly branded searches moved from 70 to 50.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand moved from 90.8% to 89.9%, and its estimated monthly branded searches moved from 34.7K to 42.5K.

## How did search popularity change for New Zealand language learning apps in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.
- Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Month by month

| Month | Drops estimated searches | Drops Share of Search | Drops rank | Duolingo estimated searches | Duolingo Share of Search | Duolingo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.18% | 6 | 34.7K | 90.8% | 1 |
| Nov 2025 | 100 | 0.29% | 6 | 28.2K | 83.1% | 1 |
| Dec 2025 | 60 | 0.26% | 6 | 19.1K | 83.6% | 1 |
| Jan 2026 | 70 | 0.31% | 6 | 19.3K | 84.7% | 1 |
| Feb 2026 | 60 | 0.17% | 6 | 29.8K | 83.7% | 1 |
| Mar 2026 | 110 | 0.26% | 6 | 37.1K | 86.6% | 1 |
| Apr 2026 | 70 | 0.24% | 6 | 25.1K | 87.1% | 1 |
| May 2026 | 60 | 0.15% | 6 | 32.1K | 77.9% | 1 |
| Jun 2026 | 60 | 0.11% | 6 | 49.6K | 88.5% | 1 |
| Jul 2026 | 70 | 0.12% | 6 | 50.6K | 85.7% | 1 |
| Aug 2026 | 50 | 0.11% | 6 | 42.5K | 89.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drops’ and Duolingo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drops**: Measured on the search terms “drops app”, “drops language” and “drops learn”, summed into one figure.
- **Duolingo**: Measured on the search terms “com duolingo”, “duolingo”, “duolingo abc”, “duolingo anime”, “duolingo app”, “duolingo cost”, “duolingo for schools”, “duolingo free”, “duolingo irish”, “duolingo language”, “duolingo language learning”, “duolingo learn”, “duolingo learn english”, “duolingo math”, “duolingo near me”, “duolingo new zealand”, “duolingo nz”, “duolingo online”, “duolingo price”, “duolingo web”, “learn spanish duolingo” and “super duolingo”, summed into one figure.

- [Drops profile](/demand/nz/brands/drops)
- [Duolingo profile](/demand/nz/brands/duolingo)
- [All language learning apps in New Zealand](/demand/nz/categories/nz-language-learning-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drops or Duolingo?

In August 2026, Duolingo had more branded searches than Drops among language learning apps in New Zealand. Duolingo was estimated to have 42.5K branded searches compared to Drops’ 50, and held an 89.9% Share of Search versus Drops’ 0.11%.

## Cite this page

Brandwave. "Drops vs Duolingo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/drops-vs-duolingo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drops-vs-duolingo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.