--- title: "draw.io vs Microsoft Visio: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, draw.io or Microsoft Visio? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/draw-io-vs-microsoft-visio" publisher: "Brandwave" --- # draw.io vs Microsoft Visio: Which is more popular by branded search in New Zealand? Which is more popular in search, draw.io or Microsoft Visio? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: draw.io and Microsoft Visio - **Competitive set**: Diagramming tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **draw.io Share of Search**: 30.6% - **Microsoft Visio Share of Search**: 20.6% ## Which is more popular in search, draw.io or Microsoft Visio? - In August 2026, draw.io had more branded searches than Microsoft Visio among diagramming tools in New Zealand. draw.io was estimated to have 4.1K branded searches compared to Microsoft Visio’s 2.8K, and held a 30.6% Share of Search versus Microsoft Visio’s 20.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Microsoft Visio took it in January 2026, draw.io took it in February 2026. - Across the 11 months ending August 2026, draw.io’s estimated Share of Search among diagramming tools in New Zealand moved from 34.1% to 30.6%, and its estimated monthly branded searches moved from 4K to 4.1K. - Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming tools in New Zealand moved from 21.7% to 20.6%, and its estimated monthly branded searches moved from 2.5K to 2.8K. ## How did search popularity change for New Zealand diagramming tools in August 2026? - In August 2026, Microsoft Visio gained estimated Share of Search among diagramming tools in New Zealand, from 19.7% to 20.6%. ## Month by month | Month | draw.io estimated searches | draw.io Share of Search | draw.io rank | Microsoft Visio estimated searches | Microsoft Visio Share of Search | Microsoft Visio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 34.1% | 1 | 2.5K | 21.7% | 3 | | Nov 2025 | 2.6K | 26.9% | 2 | 2K | 20.8% | 3 | | Dec 2025 | 1.5K | 23% | 2 | 1.4K | 21.6% | 3 | | Jan 2026 | 1.5K | 20.9% | 3 | 1.6K | 22.6% | 2 | | Feb 2026 | 2.7K | 27.6% | 2 | 2.5K | 25.2% | 3 | | Mar 2026 | 4.1K | 29% | 1 | 3.1K | 21.9% | 4 | | Apr 2026 | 3.2K | 29.2% | 2 | 2.1K | 19.1% | 4 | | May 2026 | 4.9K | 34.3% | 1 | 2.6K | 18.1% | 4 | | Jun 2026 | 3.4K | 30.7% | 1 | 2.1K | 18.5% | 4 | | Jul 2026 | 3.4K | 30.4% | 1 | 2.2K | 19.7% | 4 | | Aug 2026 | 4.1K | 30.6% | 1 | 2.8K | 20.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using draw.io’s and Microsoft Visio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **draw.io**: Measured on the search terms “diagrams net”, “diagrams net draw io”, “draw io”, “draw io diagram”, “draw io diagrams net”, “draw io download”, “draw io flowchart”, “draw io flowchart maker”, “draw io online”, “draw io org chart”, “draw io process map”, “draw io whiteboard”, “drawio”, “drawio com”, “drawio diagram”, “drawio flowchart”, “drawio org chart” and “drawio whiteboard”, summed into one figure. - **Microsoft Visio**: Measured on the search terms “microsoft visio”, “microsoft visio diagram”, “microsoft visio download”, “microsoft visio flowchart”, “microsoft visio nz”, “microsoft visio org chart”, “microsoftvisio”, “ms visio”, “ms visio online”, “visio”, “visio dl”, “visio online” and “visio viewer”, summed into one figure. - [draw.io profile](/demand/nz/brands/draw-io) - [Microsoft Visio profile](/demand/nz/brands/microsoft-visio) - [All diagramming tools in New Zealand](/demand/nz/categories/nz-diagramming-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, draw.io or Microsoft Visio? In August 2026, draw.io had more branded searches than Microsoft Visio among diagramming tools in New Zealand. draw.io was estimated to have 4.1K branded searches compared to Microsoft Visio’s 2.8K, and held a 30.6% Share of Search versus Microsoft Visio’s 20.6%. ## Cite this page Brandwave. "draw.io vs Microsoft Visio: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/draw-io-vs-microsoft-visio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/draw-io-vs-microsoft-visio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.