--- title: "Drake vs Trade Assist: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Drake or Trade Assist? Compare estimated monthly branded-search demand and Share of Search inside the Masterton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/drake-vs-trade-assist" publisher: "Brandwave" --- # Drake vs Trade Assist: Which is more popular by branded search in New Zealand? Which is more popular in search, Drake or Trade Assist? Compare estimated monthly branded-search demand and Share of Search inside the Masterton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Drake and Trade Assist - **Competitive set**: Masterton recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Drake Share of Search**: 9.4% - **Trade Assist Share of Search**: 10.7% ## Which is more popular in search, Drake or Trade Assist? - In August 2026, Trade Assist had more branded searches than Drake among masterton recruitment agencies in New Zealand. Trade Assist was estimated to have 1.7K branded searches compared to Drake’s 1.5K, and held a 10.7% Share of Search versus Drake’s 9.4%. - The lead changed hands 4 times in the 11 months ending August 2026: Drake took it in April 2026, Trade Assist took it in May 2026, Drake took it in June 2026, Trade Assist took it in August 2026. - Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand moved from 7.8% to 9.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K. - Across the 11 months ending August 2026, Trade Assist’s estimated Share of Search among masterton recruitment agencies in New Zealand moved from 10.6% to 10.7%, and its estimated monthly branded searches moved from 1.9K to 1.7K. ## How did search popularity change for New Zealand masterton recruitment agencies in August 2026? - In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%. - In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%. ## Month by month | Month | Drake estimated searches | Drake Share of Search | Drake rank | Trade Assist estimated searches | Trade Assist Share of Search | Trade Assist rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 7.8% | 4 | 1.9K | 10.6% | 3 | | Nov 2025 | 1.3K | 7.4% | 4 | 2.3K | 12.7% | 3 | | Dec 2025 | 1.1K | 8.1% | 4 | 1.6K | 11.3% | 3 | | Jan 2026 | 1.8K | 9.5% | 4 | 2.3K | 12.3% | 3 | | Feb 2026 | 1.5K | 8.3% | 4 | 1.9K | 10.5% | 3 | | Mar 2026 | 1.6K | 8.6% | 4 | 1.9K | 10.6% | 3 | | Apr 2026 | 1.4K | 9.3% | 3 | 1.3K | 8.4% | 4 | | May 2026 | 1.5K | 8.7% | 4 | 1.6K | 8.9% | 3 | | Jun 2026 | 1.4K | 8% | 3 | 1.3K | 7.6% | 4 | | Jul 2026 | 1.3K | 8.7% | 3 | 1.2K | 8% | 4 | | Aug 2026 | 1.5K | 9.4% | 4 | 1.7K | 10.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Drake’s and Trade Assist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake international nz”, “drake international recruitment”, “drake international recruitment agency”, “drake labour hire”, “drake new zealand”, “drake new zealand jobs”, “drake palmerston north”, “drake palmerston north jobs”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment masterton”, “drake recruitment nz” and “drake temp agency”, summed into one figure. - **Trade Assist**: Measured on the search terms “Trade Assist”, “trade assist hastings”, “trade assist jobs”, “trade assist new zealand”, “trade assist nz”, “trade assist recruitment” and “tradeassist”, summed into one figure. - [Drake profile](/demand/nz/brands/drake) - [Trade Assist profile](/demand/nz/brands/trade-assist) - [All masterton recruitment agencies in New Zealand](/demand/nz/categories/nz-masterton-recruitment-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Drake or Trade Assist? In August 2026, Trade Assist had more branded searches than Drake among masterton recruitment agencies in New Zealand. Trade Assist was estimated to have 1.7K branded searches compared to Drake’s 1.5K, and held a 10.7% Share of Search versus Drake’s 9.4%. ## Cite this page Brandwave. "Drake vs Trade Assist: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/drake-vs-trade-assist This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drake-vs-trade-assist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.