---
title: "Drake vs RecruitNet: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Drake or RecruitNet? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/drake-vs-recruitnet"
publisher: "Brandwave"
---

# Drake vs RecruitNet: Which is more popular by branded search in New Zealand?

Which is more popular in search, Drake or RecruitNet? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drake and RecruitNet
- **Competitive set**: Hamilton recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Drake Share of Search**: 6.2%
- **RecruitNet Share of Search**: 0.75%

## Which is more popular in search, Drake or RecruitNet?

- In August 2026, Drake had more branded searches than RecruitNet among hamilton recruitment agencies in New Zealand. Drake was estimated to have 740 branded searches compared to RecruitNet’s 90, and held a 6.2% Share of Search versus RecruitNet’s 0.75%.
- Drake was ahead of RecruitNet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 5.5% to 6.2%, and its estimated monthly branded searches held steady at 740.
- Across the 11 months ending August 2026, RecruitNet’s estimated Share of Search among hamilton recruitment agencies in New Zealand moved from 0.37% to 0.75%, and its estimated monthly branded searches moved from 50 to 90.

## How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?

- In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 5.3% to 6.2%.
- RecruitNet’s estimated Share of Search among hamilton recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0.22% to 0.75% in August 2026.

## Month by month

| Month | Drake estimated searches | Drake Share of Search | Drake rank | RecruitNet estimated searches | RecruitNet Share of Search | RecruitNet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 740 | 5.5% | 3 | 50 | 0.37% | 4 |
| Nov 2025 | 690 | 5.2% | 3 | 50 | 0.38% | 4 |
| Dec 2025 | 510 | 4.9% | 3 | 40 | 0.38% | 4 |
| Jan 2026 | 860 | 6.5% | 2 | 50 | 0.38% | 4 |
| Feb 2026 | 720 | 5.3% | 3 | 40 | 0.3% | 4 |
| Mar 2026 | 810 | 6% | 3 | 40 | 0.3% | 4 |
| Apr 2026 | 670 | 5.9% | 3 | 30 | 0.26% | 4 |
| May 2026 | 670 | 4.9% | 3 | 30 | 0.22% | 4 |
| Jun 2026 | 660 | 4.8% | 3 | 40 | 0.29% | 4 |
| Jul 2026 | 630 | 5.3% | 3 | 70 | 0.59% | 4 |
| Aug 2026 | 740 | 6.2% | 3 | 90 | 0.75% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drake’s and RecruitNet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake labour hire”, “drake palmerston north”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment nz” and “drake temp agency”, summed into one figure.
- **RecruitNet**: Measured on the search term “recruitnet”.

- [Drake profile](/demand/nz/brands/drake)
- [RecruitNet profile](/demand/nz/brands/recruitnet)
- [All hamilton recruitment agencies in New Zealand](/demand/nz/categories/nz-hamilton-recruitment-agencies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drake or RecruitNet?

In August 2026, Drake had more branded searches than RecruitNet among hamilton recruitment agencies in New Zealand. Drake was estimated to have 740 branded searches compared to RecruitNet’s 90, and held a 6.2% Share of Search versus RecruitNet’s 0.75%.

## Cite this page

Brandwave. "Drake vs RecruitNet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/drake-vs-recruitnet

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drake-vs-recruitnet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.