---
title: "Drake vs ManpowerGroup: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Drake or ManpowerGroup? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/drake-vs-manpowergroup"
publisher: "Brandwave"
---

# Drake vs ManpowerGroup: Which is more popular by branded search in New Zealand?

Which is more popular in search, Drake or ManpowerGroup? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Drake and ManpowerGroup
- **Competitive set**: Temp staffing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Drake Share of Search**: 3.6%
- **ManpowerGroup Share of Search**: 1.3%

## Which is more popular in search, Drake or ManpowerGroup?

- In August 2026, Drake had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. Drake was estimated to have 740 branded searches compared to ManpowerGroup’s 260, and held a 3.6% Share of Search versus ManpowerGroup’s 1.3%.
- Drake was ahead of ManpowerGroup in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand moved from 2.7% to 3.6%, and its estimated monthly branded searches held steady at 740.
- Across the 11 months ending August 2026, ManpowerGroup’s estimated Share of Search among temp staffing agencies in New Zealand moved from 1.7% to 1.3%, and its estimated monthly branded searches moved from 470 to 260.

## How did search popularity change for New Zealand temp staffing agencies in August 2026?

- In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 3% to 3.6%.
- Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

## Month by month

| Month | Drake estimated searches | Drake Share of Search | Drake rank | ManpowerGroup estimated searches | ManpowerGroup Share of Search | ManpowerGroup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 740 | 2.7% | 5 | 470 | 1.7% | 6 |
| Nov 2025 | 690 | 3.2% | 5 | 380 | 1.7% | 7 |
| Dec 2025 | 510 | 3.2% | 5 | 240 | 1.5% | 7 |
| Jan 2026 | 860 | 3.9% | 5 | 310 | 1.4% | 7 |
| Feb 2026 | 720 | 3.7% | 5 | 270 | 1.4% | 7 |
| Mar 2026 | 810 | 3.4% | 5 | 410 | 1.7% | 7 |
| Apr 2026 | 670 | 3.2% | 5 | 340 | 1.6% | 7 |
| May 2026 | 670 | 3% | 5 | 280 | 1.3% | 7 |
| Jun 2026 | 660 | 3.1% | 5 | 260 | 1.2% | 7 |
| Jul 2026 | 630 | 3% | 5 | 310 | 1.5% | 7 |
| Aug 2026 | 740 | 3.6% | 5 | 260 | 1.3% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Drake’s and ManpowerGroup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake international new zealand”, “drake labour hire”, “drake palmerston north”, “drake recruitment”, “drake recruitment hamilton”, “drake recruitment nz” and “drake temp agency”, summed into one figure.
- **ManpowerGroup**: Measured on the search terms “manpower”, “manpower au”, “manpower co nz”, “manpower near me”, “manpower power”, “manpowergroup” and “manpowergroup nz”, summed into one figure.

- [Drake profile](/demand/nz/brands/drake)
- [ManpowerGroup profile](/demand/nz/brands/manpowergroup)
- [All temp staffing agencies in New Zealand](/demand/nz/categories/nz-temp-staffing-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Drake or ManpowerGroup?

In August 2026, Drake had more branded searches than ManpowerGroup among temp staffing agencies in New Zealand. Drake was estimated to have 740 branded searches compared to ManpowerGroup’s 260, and held a 3.6% Share of Search versus ManpowerGroup’s 1.3%.

## Cite this page

Brandwave. "Drake vs ManpowerGroup: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/drake-vs-manpowergroup

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drake-vs-manpowergroup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.