--- title: "Drake vs Frog Recruitment: Which is searched more in New Zealand?" description: "Is Drake or Frog Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/drake-vs-frog-recruitment" publisher: "Brandwave" --- # Drake vs Frog Recruitment: Which is searched more in New Zealand? Is Drake or Frog Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Temp staffing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Drake and Frog Recruitment - **Competitive set**: Temp staffing agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Drake Share of Search**: 0.71% - **Frog Recruitment Share of Search**: 2.2% ## Is Drake or Frog Recruitment more popular in search? - In September 2026, Frog Recruitment had more branded searches than Drake among temp staffing agencies in New Zealand. Frog Recruitment had about 590 branded searches, while Drake had 190. Frog Recruitment made up 2.2% of all temp staffing agency searches we track, and Drake accounted for 0.71%. - Frog Recruitment was ahead of Drake in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Drake’s share of searches among temp staffing agencies in New Zealand moved from 0.53% to 0.71%, and its estimated monthly branded searches moved from 150 to 190. - Across the 12 months ending September 2026, Frog Recruitment’s share of searches among temp staffing agencies in New Zealand moved from 1.4% to 2.2%, and its estimated monthly branded searches moved from 390 to 590. ## Top temp staffing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Frog Recruitment was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Drake was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Drake and Frog Recruitment were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AWF | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hirestaff | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trade Assist | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OneStaff | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tribe Recruitment | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Adecco | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Drake | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Frog Recruitment | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hays | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Allied Workforce | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tradestaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Randstad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ManpowerGroup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about temp staffing agencies - Asked ChatGPT "Which temp staffing agency should I hire in New Zealand?": 1. AWF, 2. Hirestaff, 3. Drake, 4. Tribe Recruitment, 5. Frog Recruitment, 6. Allied Workforce - Asked ChatGPT "What are the best temp staffing agencies in New Zealand?": 1. AWF, 2. Hirestaff, 3. Trade Assist, 4. OneStaff, 5. Adecco, 6. Tribe Recruitment, 7. Allied Workforce - Asked ChatGPT "What's the best temp staffing agency in New Zealand for temporary workers?": 1. Hirestaff, 2. AWF, 3. Trade Assist, 4. Frog Recruitment - Searched Google, AI Overview "best temp staffing agency": 1. AWF, 2. OneStaff, 3. Adecco - Searched Google, AI Overview "contract staffing agency": 1. Hirestaff, 2. Trade Assist, 3. Hays Not named in any answer: Tradestaff, Randstad and ManpowerGroup. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand temp staffing agencies in September 2026? - In September 2026, Drake fell from 10th to 11th among temp staffing agencies in New Zealand. - Estimated monthly branded searches for Frog Recruitment in New Zealand rose 51.3% over 12 measured months, from 390 to 590 in September 2026. ## Month by month | Month | Drake estimated searches | Drake Share of Search | Drake rank | Frog Recruitment estimated searches | Frog Recruitment Share of Search | Frog Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 0.53% | 12 | 390 | 1.4% | 10 | | Nov 2025 | 170 | 0.58% | 12 | 480 | 1.6% | 9 | | Dec 2025 | 120 | 0.58% | 12 | 320 | 1.5% | 9 | | Jan 2026 | 230 | 0.82% | 11 | 480 | 1.7% | 9 | | Feb 2026 | 180 | 0.69% | 12 | 390 | 1.5% | 9 | | Mar 2026 | 210 | 0.71% | 12 | 480 | 1.6% | 9 | | Apr 2026 | 180 | 0.73% | 12 | 480 | 1.9% | 9 | | May 2026 | 140 | 0.5% | 12 | 720 | 2.6% | 9 | | Jun 2026 | 200 | 0.71% | 11 | 720 | 2.6% | 9 | | Jul 2026 | 210 | 0.79% | 12 | 590 | 2.2% | 9 | | Aug 2026 | 220 | 0.85% | 10 | 590 | 2.3% | 9 | | Sep 2026 | 190 | 0.71% | 11 | 590 | 2.2% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Drake’s and Frog Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Drake**: Measured on the search terms “drake international”, “drake international agency” and “drake temp agency”, summed into one figure. - **Frog Recruitment**: Measured on the search term “Frog Recruitment”. - [Drake profile](/demand/nz/brands/drake) - [Frog Recruitment profile](/demand/nz/brands/frog-recruitment) - [All temp staffing agencies in New Zealand](/demand/nz/categories/nz-temp-staffing-agencies): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Drake or Frog Recruitment more popular in search? In September 2026, Frog Recruitment had more branded searches than Drake among temp staffing agencies in New Zealand. Frog Recruitment had about 590 branded searches, while Drake had 190. Frog Recruitment made up 2.2% of all temp staffing agency searches we track, and Drake accounted for 0.71%. ## Cite this page Brandwave. "Drake vs Frog Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/drake-vs-frog-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/drake-vs-frog-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.