--- title: "Dr. Martens vs UGG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dr. Martens or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dr-martens-vs-ugg" publisher: "Brandwave" --- # Dr. Martens vs UGG: Which is more popular by branded search in New Zealand? Which is more popular in search, Dr. Martens or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and UGG - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dr. Martens Share of Search**: 19.4% - **UGG Share of Search**: 40.1% ## Which is more popular in search, Dr. Martens or UGG? - In August 2026, UGG had more branded searches than Dr. Martens among boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to Dr. Martens’ 35K, and held a 40.1% Share of Search versus Dr. Martens’ 19.4%. - UGG was ahead of Dr. Martens in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand moved from 27.7% to 19.4%, and its estimated monthly branded searches moved from 39K to 35K. - Across the 11 months ending August 2026, UGG’s estimated Share of Search among boot brands in New Zealand moved from 31.8% to 40.1%, and its estimated monthly branded searches moved from 44.7K to 72.3K. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%. - In August 2026, UGG lost estimated Share of Search among boot brands in New Zealand, from 43% to 40.1%. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | UGG estimated searches | UGG Share of Search | UGG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 39K | 27.7% | 2 | 44.7K | 31.8% | 1 | | Nov 2025 | 46.9K | 24.9% | 2 | 66.6K | 35.4% | 1 | | Dec 2025 | 43.9K | 22.7% | 2 | 77.2K | 39.9% | 1 | | Jan 2026 | 41.1K | 27.4% | 2 | 52.6K | 35% | 1 | | Feb 2026 | 33.9K | 25.7% | 2 | 46.8K | 35.5% | 1 | | Mar 2026 | 40.5K | 24.8% | 2 | 64.2K | 39.4% | 1 | | Apr 2026 | 40.7K | 21.2% | 2 | 85K | 44.3% | 1 | | May 2026 | 40.8K | 19.8% | 2 | 97.1K | 47% | 1 | | Jun 2026 | 41.2K | 21.4% | 2 | 81.2K | 42.3% | 1 | | Jul 2026 | 35.6K | 18.7% | 2 | 82.1K | 43% | 1 | | Aug 2026 | 35K | 19.4% | 2 | 72.3K | 40.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search terms “brown doc martens”, “brown mary jane doc martens”, “doc martens”, “doc martens boots”, “dr martens”, “dr martens 1460”, “dr martens 1461”, “dr martens airwair sandals”, “dr martens boots”, “dr martens loafers”, “dr martens mary jane shoes”, “dr martens mary janes”, “dr martens mules”, “dr martens near me”, “dr martens new zealand”, “dr martens nz”, “dr martens online”, “dr martens shoes”, “drmartens com”, “drmartens nz” and “drmartens shoes”, summed into one figure. - **UGG**: Measured on the search terms “australian ugg”, “australian ugg boots”, “baby ugg boots”, “black ugg boots”, “brown ugg boots”, “classic ugg boots”, “dark brown ugg boots”, “kids ugg boots”, “ladies ugg slippers”, “mens black ugg boots”, “mens ugg boots”, “mens ugg slippers”, “outdoor ugg boots”, “pink ugg boots”, “pink ugg slippers”, “ugg”, “ugg boots”, “ugg boots kmart”, “ugg boots sale”, “ugg boots women”, “ugg clogs”, “ugg com”, “ugg near me”, “ugg new zealand”, “ugg nz”, “ugg online”, “ugg outlet”, “ugg sheepskin boots”, “ugg shoes”, “ugg slippers”, “ugg tasman”, “ugg tasman slippers” and “ugg tazz”, summed into one figure. - [Dr. Martens profile](/demand/nz/brands/dr-martens) - [UGG profile](/demand/nz/brands/ugg) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dr. Martens or UGG? In August 2026, UGG had more branded searches than Dr. Martens among boot brands in New Zealand. UGG was estimated to have 72.3K branded searches compared to Dr. Martens’ 35K, and held a 40.1% Share of Search versus Dr. Martens’ 19.4%. ## Cite this page Brandwave. "Dr. Martens vs UGG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dr-martens-vs-ugg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dr-martens-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.