--- title: "Dr. Martens vs Redback: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dr. Martens or Redback? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dr-martens-vs-redback" publisher: "Brandwave" --- # Dr. Martens vs Redback: Which is more popular by branded search in New Zealand? Which is more popular in search, Dr. Martens or Redback? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Martens and Redback - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dr. Martens Share of Search**: 19.4% - **Redback Share of Search**: 0.33% ## Which is more popular in search, Dr. Martens or Redback? - In August 2026, Dr. Martens had more branded searches than Redback among boot brands in New Zealand. Dr. Martens was estimated to have 35K branded searches compared to Redback’s 590, and held a 19.4% Share of Search versus Redback’s 0.33%. - Dr. Martens was ahead of Redback in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dr. Martens’ estimated Share of Search among boot brands in New Zealand moved from 27.7% to 19.4%, and its estimated monthly branded searches moved from 39K to 35K. - Across the 11 months ending August 2026, Redback’s estimated Share of Search among boot brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches moved from 440 to 590. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Dr. Martens gained estimated Share of Search among boot brands in New Zealand, from 18.7% to 19.4%. - Estimated monthly branded searches for Redback in New Zealand rose 34.1% over 11 measured months, from 440 to 590 in August 2026. ## Month by month | Month | Dr. Martens estimated searches | Dr. Martens Share of Search | Dr. Martens rank | Redback estimated searches | Redback Share of Search | Redback rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 39K | 27.7% | 2 | 440 | 0.31% | 7 | | Nov 2025 | 46.9K | 24.9% | 2 | 440 | 0.23% | 7 | | Dec 2025 | 43.9K | 22.7% | 2 | 400 | 0.21% | 7 | | Jan 2026 | 41.1K | 27.4% | 2 | 490 | 0.33% | 7 | | Feb 2026 | 33.9K | 25.7% | 2 | 470 | 0.36% | 7 | | Mar 2026 | 40.5K | 24.8% | 2 | 480 | 0.29% | 7 | | Apr 2026 | 40.7K | 21.2% | 2 | 710 | 0.37% | 7 | | May 2026 | 40.8K | 19.8% | 2 | 690 | 0.33% | 7 | | Jun 2026 | 41.2K | 21.4% | 2 | 670 | 0.35% | 7 | | Jul 2026 | 35.6K | 18.7% | 2 | 570 | 0.3% | 7 | | Aug 2026 | 35K | 19.4% | 2 | 590 | 0.33% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Martens’ and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Martens**: Measured on the search terms “brown doc martens”, “brown mary jane doc martens”, “doc martens”, “doc martens boots”, “dr martens”, “dr martens 1460”, “dr martens 1461”, “dr martens airwair sandals”, “dr martens boots”, “dr martens loafers”, “dr martens mary jane shoes”, “dr martens mary janes”, “dr martens mules”, “dr martens near me”, “dr martens new zealand”, “dr martens nz”, “dr martens online”, “dr martens shoes”, “drmartens com”, “drmartens nz” and “drmartens shoes”, summed into one figure. - **Redback**: Measured on the search terms “redback boots”, “redback nz”, “redback shoes” and “redback work boots”, summed into one figure. - [Dr. Martens profile](/demand/nz/brands/dr-martens) - [Redback profile](/demand/nz/brands/redback) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dr. Martens or Redback? In August 2026, Dr. Martens had more branded searches than Redback among boot brands in New Zealand. Dr. Martens was estimated to have 35K branded searches compared to Redback’s 590, and held a 19.4% Share of Search versus Redback’s 0.33%. ## Cite this page Brandwave. "Dr. Martens vs Redback: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dr-martens-vs-redback This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dr-martens-vs-redback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.