--- title: "Dr. Brown's vs Philips Avent: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dr. Brown's or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dr-browns-vs-philips-avent" publisher: "Brandwave" --- # Dr. Brown's vs Philips Avent: Which is more popular by branded search in New Zealand? Which is more popular in search, Dr. Brown's or Philips Avent? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Brown's and Philips Avent - **Competitive set**: Baby bottle brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dr. Brown's Share of Search**: 13% - **Philips Avent Share of Search**: 11.2% ## Which is more popular in search, Dr. Brown's or Philips Avent? - In August 2026, Dr. Brown's had more branded searches than Philips Avent among baby bottle brands in New Zealand. Dr. Brown's was estimated to have 2.5K branded searches compared to Philips Avent’s 2.1K, and held a 13% Share of Search versus Philips Avent’s 11.2%. - The lead changed hands 4 times in the 11 months ending August 2026: Philips Avent took it in December 2025, Dr. Brown's took it in February 2026, Philips Avent took it in April 2026, Dr. Brown's took it in June 2026. - Across the 11 months ending August 2026, Dr. Brown's’ estimated Share of Search among baby bottle brands in New Zealand moved from 12.9% to 13%, and its estimated monthly branded searches moved from 1.7K to 2.5K. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands in New Zealand moved from 12.8% to 11.2%, and its estimated monthly branded searches moved from 1.7K to 2.1K. ## How did search popularity change for New Zealand baby bottle brands in August 2026? - Estimated monthly branded searches for Dr. Brown's in New Zealand rose 42.4% over 11 measured months, from 1.7K to 2.5K in August 2026. - Estimated monthly branded searches for Philips Avent in New Zealand rose 23.4% over 11 measured months, from 1.7K to 2.1K in August 2026. ## Month by month | Month | Dr. Brown's estimated searches | Dr. Brown's Share of Search | Dr. Brown's rank | Philips Avent estimated searches | Philips Avent Share of Search | Philips Avent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 12.9% | 3 | 1.7K | 12.8% | 4 | | Nov 2025 | 1.8K | 13.7% | 3 | 1.7K | 13.2% | 4 | | Dec 2025 | 1.7K | 14% | 4 | 1.8K | 14.5% | 3 | | Jan 2026 | 1.7K | 11.6% | 4 | 2K | 13.2% | 3 | | Feb 2026 | 1.8K | 13.7% | 3 | 1.8K | 13.5% | 4 | | Mar 2026 | 2K | 13.7% | 3 | 1.9K | 12.7% | 4 | | Apr 2026 | 1.9K | 13.2% | 4 | 1.9K | 13.3% | 3 | | May 2026 | 2K | 12.5% | 3 | 2K | 12.5% | 4 | | Jun 2026 | 2K | 12.4% | 3 | 1.9K | 11.9% | 4 | | Jul 2026 | 2.4K | 12.7% | 3 | 2.1K | 11.2% | 4 | | Aug 2026 | 2.5K | 13% | 3 | 2.1K | 11.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Brown's’ and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Brown's**: Measured on the search terms “dr brown's”, “dr browns”, “dr browns anti colic bottle”, “dr browns bottles”, “dr browns dummy”, “dr browns formula mixing pitcher”, “dr browns fresh firsts silicone feeder”, “dr browns glass bottle”, “dr browns glass bottles”, “dr browns happypaci”, “dr browns near me”, “dr browns nz”, “dr browns steriliser”, “dr browns teats”, “drbrowns”, “drbrowns bottles” and “drbrownsbaby com”, summed into one figure. - **Philips Avent**: Measured on the search terms “avent bottles”, “philips avent”, “philips avent breast pumps”, “philips avent dummy”, “philips avent microwave steriliser”, “philips avent natural response”, “philips avent near me”, “philips avent nz”, “philips avent soothie”, “philips avent steriliser and dryer”, “philips avent teats”, “philips avent termometer” and “philipsavent”, summed into one figure. - [Dr. Brown's profile](/demand/nz/brands/dr-browns) - [Philips Avent profile](/demand/nz/brands/philips-avent) - [All baby bottle brands in New Zealand](/demand/nz/categories/nz-baby-bottle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dr. Brown's or Philips Avent? In August 2026, Dr. Brown's had more branded searches than Philips Avent among baby bottle brands in New Zealand. Dr. Brown's was estimated to have 2.5K branded searches compared to Philips Avent’s 2.1K, and held a 13% Share of Search versus Philips Avent’s 11.2%. ## Cite this page Brandwave. "Dr. Brown's vs Philips Avent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dr-browns-vs-philips-avent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dr-browns-vs-philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.