--- title: "Dr. Brown's vs Medela: Which is searched more in New Zealand?" description: "Is Dr. Brown's or Medela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dr-browns-vs-medela" publisher: "Brandwave" --- # Dr. Brown's vs Medela: Which is searched more in New Zealand? Is Dr. Brown's or Medela more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dr. Brown's and Medela - **Competitive set**: Baby bottle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dr. Brown's Share of Search**: 11.6% - **Medela Share of Search**: 10.9% ## Is Dr. Brown's or Medela more popular in search? - In September 2026, Dr. Brown's had more branded searches than Medela among baby bottle brands in New Zealand. Dr. Brown's had about 1,870 branded searches, while Medela had 1,750. Dr. Brown's made up 11.6% of all baby bottle brand searches we track, and Medela accounted for 10.9%. - The lead changed hands once in the 12 months ending September 2026: Dr. Brown's took it in September 2026. - Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby bottle brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 1.4K to 1.9K. - Across the 12 months ending September 2026, Medela’s share of searches among baby bottle brands in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 1.9K to 1.8K. ## Top baby bottle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dr. Brown's appeared in all five answers. Medela did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Avent | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pigeon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Tommee Tippee | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Dr. Brown's | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Medela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MAM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby bottle brands - Asked ChatGPT "Which baby bottle brand should I buy in New Zealand?": 1. Philips Avent, 2. Pigeon, 3. Dr. Brown's, 4. Tommee Tippee - Asked ChatGPT "What are the best baby bottle brands in New Zealand?": 1. Pigeon, 2. Philips Avent, 3. Dr. Brown's, 4. Tommee Tippee - Asked ChatGPT "What's the best baby bottle brand in New Zealand for newborn feeding?": 1. Philips Avent, 2. Pigeon, 3. Dr. Brown's - Searched Google, AI Overview "best baby bottles": 1. Pigeon, 2. Tommee Tippee, 3. Philips Avent, 4. Dr. Brown's - Searched Google, AI Overview "anti colic bottles nz": 1. Tommee Tippee, 2. Philips Avent, 3. Dr. Brown's, 4. Pigeon Not named in any answer: Medela and MAM. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand baby bottle brands in September 2026? - In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches. - In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%. - Dr. Brown's’ share of searches among baby bottle brands in New Zealand has gained ground for 3 months in a row, from 10.5% to 11.6% in September 2026. ## Month by month | Month | Dr. Brown's estimated searches | Dr. Brown's Share of Search | Dr. Brown's rank | Medela estimated searches | Medela Share of Search | Medela rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 11.9% | 4 | 1.9K | 15.8% | 3 | | Nov 2025 | 1.4K | 12.7% | 4 | 1.6K | 14.1% | 3 | | Dec 2025 | 1.4K | 13% | 5 | 1.4K | 13.5% | 4 | | Jan 2026 | 1.4K | 10.9% | 5 | 1.7K | 12.8% | 3 | | Feb 2026 | 1.4K | 11.9% | 5 | 2.1K | 17.3% | 3 | | Mar 2026 | 1.5K | 11.7% | 5 | 1.8K | 13.7% | 3 | | Apr 2026 | 1.5K | 11.7% | 5 | 1.7K | 13.3% | 3 | | May 2026 | 1.5K | 10.8% | 5 | 1.9K | 14% | 3 | | Jun 2026 | 1.5K | 10.5% | 5 | 1.9K | 13.3% | 3 | | Jul 2026 | 1.8K | 10.6% | 4 | 2.3K | 13.9% | 3 | | Aug 2026 | 1.8K | 11.2% | 4 | 2K | 12.1% | 3 | | Sep 2026 | 1.9K | 11.6% | 4 | 1.8K | 10.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dr. Brown's’ and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dr. Brown's**: Measured on the search terms “dr browns”, “dr browns bottles”, “dr browns dummy”, “dr browns glass bottle”, “dr browns glass bottles”, “dr browns happypaci”, “dr browns steriliser”, “dr browns teats”, “drbrowns” and “drbrowns bottles”, summed into one figure. - **Medela**: Measured on the search terms “medela”, “medela bottles”, “medela cream nipple”, “medela nipple shield”, “medela swing”, “medela swing maxi”, “medela symphony” and “renting medela symphony”, summed into one figure. - [Dr. Brown's profile](/demand/nz/brands/dr-browns) - [Medela profile](/demand/nz/brands/medela) - [All baby bottle brands in New Zealand](/demand/nz/categories/nz-baby-bottle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dr. Brown's or Medela more popular in search? In September 2026, Dr. Brown's had more branded searches than Medela among baby bottle brands in New Zealand. Dr. Brown's had about 1,870 branded searches, while Medela had 1,750. Dr. Brown's made up 11.6% of all baby bottle brand searches we track, and Medela accounted for 10.9%. ## Cite this page Brandwave. "Dr. Brown's vs Medela: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dr-browns-vs-medela This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dr-browns-vs-medela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.