--- title: "DPM vs LJ Hooker: Which is searched more in New Zealand?" description: "Is DPM or LJ Hooker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin property management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dpm-vs-lj-hooker" publisher: "Brandwave" --- # DPM vs LJ Hooker: Which is searched more in New Zealand? Is DPM or LJ Hooker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin property management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DPM and LJ Hooker - **Competitive set**: Dunedin property management companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **DPM Share of Search**: 4.2% - **LJ Hooker Share of Search**: 37.1% ## Is DPM or LJ Hooker more popular in search? - In September 2026, LJ Hooker had more branded searches than DPM among Dunedin property management companies in New Zealand. LJ Hooker had about 880 branded searches, while DPM had 100. LJ Hooker made up 37.1% of all Dunedin property management company searches we track, and DPM accounted for 4.2%. - LJ Hooker was ahead of DPM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DPM’s share of searches among Dunedin property management companies in New Zealand moved from 6% to 4.2%, and its estimated monthly branded searches moved from 110 to 100. - Across the 12 months ending September 2026, LJ Hooker’s share of searches among Dunedin property management companies in New Zealand moved from 32.4% to 37.1%, and its estimated monthly branded searches moved from 590 to 880. ## Top Dunedin property management companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LJ Hooker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DPM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LJ Hooker was listed before DPM in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZPS Property Management | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Cutlers Real Estate | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Otago Flats | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | LJ Hooker | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Click Property Management | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Callisto Property Management | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Allegiance Property Management | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Wolfbrook Property Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DPM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Chapmans Property Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Inspire Real Estate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Your Property Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Dunedin property management companies - Asked ChatGPT "Which property management company should I hire in Dunedin, New Zealand?": 1. NZPS Property Management, 2. Cutlers Real Estate, 3. Otago Flats - Asked ChatGPT "What are the best property management companies in Dunedin, New Zealand?": 1. Cutlers Real Estate, 2. NZPS Property Management, 3. LJ Hooker, 4. Otago Flats, 5. Allegiance Property Management - Asked ChatGPT "What's the best property management company in Dunedin, New Zealand for rental property management?": 1. NZPS Property Management, 2. Cutlers Real Estate, 3. LJ Hooker, 4. Otago Flats - Searched Google, AI Overview "dunedin property management": 1. NZPS Property Management, 2. DPM - Searched Google, AI Overview "best property manager dunedin": 1. Click Property Management, 2. Callisto Property Management, 3. Otago Flats Not named in any answer: Wolfbrook Property Management, Chapmans Property Management, Inspire Real Estate and Your Property Management. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin property management companies in September 2026? - In September 2026, LJ Hooker overtook Otago Flats to become the leader among Dunedin property management companies in New Zealand, with 37.1% of the searches. - In September 2026, DPM overtook Callisto Property Management to rank 5th among Dunedin property management companies in New Zealand, with 4.2% of the searches. ## Month by month | Month | DPM estimated searches | DPM Share of Search | DPM rank | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 6% | 5 | 590 | 32.4% | 1 | | Nov 2025 | 70 | 4.1% | 5 | 590 | 34.9% | 1 | | Dec 2025 | 40 | 3.2% | 5 | 390 | 31.2% | 1 | | Jan 2026 | 70 | 3.5% | 5 | 590 | 29.6% | 2 | | Feb 2026 | 70 | 4.1% | 5 | 720 | 42.1% | 1 | | Mar 2026 | 70 | 3.5% | 5 | 1K | 49.8% | 1 | | Apr 2026 | 30 | 1.5% | 8 | 880 | 43.8% | 1 | | May 2026 | 70 | 2% | 5 | 1K | 28.7% | 2 | | Jun 2026 | 80 | 3.7% | 5 | 880 | 40.9% | 1 | | Jul 2026 | 100 | 3.2% | 6 | 880 | 28.5% | 2 | | Aug 2026 | 80 | 2.6% | 6 | 880 | 28.6% | 2 | | Sep 2026 | 100 | 4.2% | 5 | 880 | 37.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DPM’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DPM**: Measured on the search terms “dpm dunedin”, “dpm property management”, “dpm rentals” and “dpmgroup”, summed into one figure. - **LJ Hooker**: Measured on the search term “lj hooker dunedin”. - [DPM profile](/demand/nz/brands/dpm) - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [All Dunedin property management companies in New Zealand](/demand/nz/locations/dunedin/property-management-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DPM or LJ Hooker more popular in search? In September 2026, LJ Hooker had more branded searches than DPM among Dunedin property management companies in New Zealand. LJ Hooker had about 880 branded searches, while DPM had 100. LJ Hooker made up 37.1% of all Dunedin property management company searches we track, and DPM accounted for 4.2%. ## Cite this page Brandwave. "DPM vs LJ Hooker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dpm-vs-lj-hooker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dpm-vs-lj-hooker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.