--- title: "DPA vs The Accounting Store: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, DPA or The Accounting Store? Compare estimated monthly branded-search demand and Share of Search inside the Taupo accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dpa-vs-the-accounting-store" publisher: "Brandwave" --- # DPA vs The Accounting Store: Which is more popular by branded search in New Zealand? Which is more popular in search, DPA or The Accounting Store? Compare estimated monthly branded-search demand and Share of Search inside the Taupo accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DPA and The Accounting Store - **Competitive set**: Taupo accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **DPA Share of Search**: 34.4% - **The Accounting Store Share of Search**: 5.2% ## Which is more popular in search, DPA or The Accounting Store? - In August 2026, DPA had more branded searches than The Accounting Store among taupo accounting firms in New Zealand. DPA was estimated to have 330 branded searches compared to The Accounting Store’s 50, and held a 34.4% Share of Search versus The Accounting Store’s 5.2%. - DPA was ahead of The Accounting Store in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 40.6% to 34.4%, and its estimated monthly branded searches moved from 390 to 330. - Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand moved from 4.2% to 5.2%, and its estimated monthly branded searches moved from 40 to 50. ## How did search popularity change for New Zealand taupo accounting firms in August 2026? - In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%. - The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026. ## Month by month | Month | DPA estimated searches | DPA Share of Search | DPA rank | The Accounting Store estimated searches | The Accounting Store Share of Search | The Accounting Store rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 40.6% | 1 | 40 | 4.2% | 4 | | Nov 2025 | 450 | 38.8% | 1 | 50 | 4.3% | 4 | | Dec 2025 | 300 | 36.1% | 1 | 30 | 3.6% | 4 | | Jan 2026 | 280 | 32.6% | 2 | 30 | 3.5% | 4 | | Feb 2026 | 380 | 37.6% | 1 | 30 | 3% | 4 | | Mar 2026 | 350 | 33% | 2 | 50 | 4.7% | 4 | | Apr 2026 | 350 | 36.1% | 2 | 20 | 2.1% | 4 | | May 2026 | 350 | 32.4% | 2 | 30 | 2.8% | 4 | | Jun 2026 | 450 | 36.6% | 1 | 40 | 3.3% | 4 | | Jul 2026 | 390 | 38.2% | 1 | 50 | 4.9% | 4 | | Aug 2026 | 330 | 34.4% | 1 | 50 | 5.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using DPA’s and The Accounting Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DPA**: Measured on the search terms “dpa accountants”, “dpa accountants taupo”, “dpa accounting”, “dpa chartered accountants”, “dpa masterton”, “dpa new zealand”, “dpa nz” and “dpa taupo”, summed into one figure. - **The Accounting Store**: Measured on the search terms “the accounting store” and “the accounting store taupo”, summed into one figure. - [DPA profile](/demand/nz/brands/dpa) - [The Accounting Store profile](/demand/nz/brands/the-accounting-store) - [All taupo accounting firms in New Zealand](/demand/nz/categories/nz-taupo-accounting-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, DPA or The Accounting Store? In August 2026, DPA had more branded searches than The Accounting Store among taupo accounting firms in New Zealand. DPA was estimated to have 330 branded searches compared to The Accounting Store’s 50, and held a 34.4% Share of Search versus The Accounting Store’s 5.2%. ## Cite this page Brandwave. "DPA vs The Accounting Store: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dpa-vs-the-accounting-store This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dpa-vs-the-accounting-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.