---
title: "DPA vs Strettons: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, DPA or Strettons? Compare estimated monthly branded-search demand and Share of Search inside the Taupo accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dpa-vs-strettons"
publisher: "Brandwave"
---

# DPA vs Strettons: Which is more popular by branded search in New Zealand?

Which is more popular in search, DPA or Strettons? Compare estimated monthly branded-search demand and Share of Search inside the Taupo accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DPA and Strettons
- **Competitive set**: Taupo accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **DPA Share of Search**: 34.4%
- **Strettons Share of Search**: 34.4%

## Which is more popular in search, DPA or Strettons?

- In August 2026, DPA and Strettons were level on Share of Search among taupo accounting firms in New Zealand, with an estimated 330 branded searches each, at 34.4% estimated Share of Search each.
- The lead changed hands 4 times in the 11 months ending August 2026: Strettons took it in January 2026, DPA took it in February 2026, Strettons took it in March 2026, DPA took it in June 2026.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand moved from 40.6% to 34.4%, and its estimated monthly branded searches moved from 390 to 330.
- Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand held steady at 34.4%, and its estimated monthly branded searches held steady at 330.

## How did search popularity change for New Zealand taupo accounting firms in August 2026?

- In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.
- In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.

## Month by month

| Month | DPA estimated searches | DPA Share of Search | DPA rank | Strettons estimated searches | Strettons Share of Search | Strettons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 40.6% | 1 | 330 | 34.4% | 2 |
| Nov 2025 | 450 | 38.8% | 1 | 370 | 31.9% | 2 |
| Dec 2025 | 300 | 36.1% | 1 | 300 | 36.1% | 2 |
| Jan 2026 | 280 | 32.6% | 2 | 330 | 38.4% | 1 |
| Feb 2026 | 380 | 37.6% | 1 | 370 | 36.6% | 2 |
| Mar 2026 | 350 | 33% | 2 | 370 | 34.9% | 1 |
| Apr 2026 | 350 | 36.1% | 2 | 370 | 38.1% | 1 |
| May 2026 | 350 | 32.4% | 2 | 400 | 37% | 1 |
| Jun 2026 | 450 | 36.6% | 1 | 400 | 32.5% | 2 |
| Jul 2026 | 390 | 38.2% | 1 | 330 | 32.4% | 2 |
| Aug 2026 | 330 | 34.4% | 1 | 330 | 34.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using DPA’s and Strettons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DPA**: Measured on the search terms “dpa accountants”, “dpa accountants taupo”, “dpa accounting”, “dpa chartered accountants”, “dpa masterton”, “dpa new zealand”, “dpa nz” and “dpa taupo”, summed into one figure.
- **Strettons**: Measured on the search terms “strettons”, “strettons accountants”, “strettons chartered accountants” and “strettons taupo”, summed into one figure.

- [DPA profile](/demand/nz/brands/dpa)
- [Strettons profile](/demand/nz/brands/strettons)
- [All taupo accounting firms in New Zealand](/demand/nz/categories/nz-taupo-accounting-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DPA or Strettons?

In August 2026, DPA and Strettons were level on Share of Search among taupo accounting firms in New Zealand, with an estimated 330 branded searches each, at 34.4% estimated Share of Search each.

## Cite this page

Brandwave. "DPA vs Strettons: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dpa-vs-strettons

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dpa-vs-strettons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.