---
title: "Downie Stewart Lawyers vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Downie Stewart Lawyers or Wilkinson Rodgers? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/downie-stewart-lawyers-vs-wilkinson-rodgers"
publisher: "Brandwave"
---

# Downie Stewart Lawyers vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Downie Stewart Lawyers or Wilkinson Rodgers? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Downie Stewart Lawyers and Wilkinson Rodgers
- **Competitive set**: Dunedin law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Downie Stewart Lawyers Share of Search**: 12%
- **Wilkinson Rodgers Share of Search**: 9.7%

## Which is more popular in search, Downie Stewart Lawyers or Wilkinson Rodgers?

- In August 2026, Downie Stewart Lawyers had more branded searches than Wilkinson Rodgers among dunedin law firms in New Zealand. Downie Stewart Lawyers was estimated to have 750 branded searches compared to Wilkinson Rodgers’ 610, and held a 12% Share of Search versus Wilkinson Rodgers’ 9.7%.
- Downie Stewart Lawyers was ahead of Wilkinson Rodgers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Downie Stewart Lawyers’ estimated Share of Search among dunedin law firms in New Zealand moved from 11% to 12%, and its estimated monthly branded searches moved from 580 to 750.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand moved from 7.8% to 9.7%, and its estimated monthly branded searches moved from 410 to 610.

## How did search popularity change for New Zealand dunedin law firms in August 2026?

- In August 2026, O’Neill Devereux overtook Downie Stewart Lawyers to rank 2nd among dunedin law firms in New Zealand, at 15.9%.
- In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
- In August 2026, Downie Stewart Lawyers lost estimated Share of Search among dunedin law firms in New Zealand, from 15.6% to 12%.

## Month by month

| Month | Downie Stewart Lawyers estimated searches | Downie Stewart Lawyers Share of Search | Downie Stewart Lawyers rank | Wilkinson Rodgers estimated searches | Wilkinson Rodgers Share of Search | Wilkinson Rodgers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 580 | 11% | 4 | 410 | 7.8% | 5 |
| Nov 2025 | 640 | 10.5% | 3 | 500 | 8.2% | 5 |
| Dec 2025 | 570 | 11.7% | 3 | 410 | 8.4% | 5 |
| Jan 2026 | 500 | 10.9% | 3 | 410 | 9% | 5 |
| Feb 2026 | 690 | 11.9% | 3 | 410 | 7% | 5 |
| Mar 2026 | 750 | 8.1% | 3 | 500 | 5.4% | 5 |
| Apr 2026 | 690 | 12.1% | 3 | 490 | 8.6% | 4 |
| May 2026 | 790 | 12.5% | 3 | 500 | 7.9% | 5 |
| Jun 2026 | 1.1K | 17.4% | 2 | 500 | 8.1% | 5 |
| Jul 2026 | 1K | 15.6% | 2 | 500 | 7.6% | 5 |
| Aug 2026 | 750 | 12% | 3 | 610 | 9.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Downie Stewart Lawyers’ and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Downie Stewart Lawyers**: Measured on the search terms “downie stewart”, “downie stewart dunedin”, “downie stewart lawyers” and “downie stewart lawyers dunedin”, summed into one figure.
- **Wilkinson Rodgers**: Measured on the search terms “wilkinson rodgers”, “wilkinson rodgers dunedin” and “wilkinson rodgers law”, summed into one figure.

- [Downie Stewart Lawyers profile](/demand/nz/brands/downie-stewart-lawyers)
- [Wilkinson Rodgers profile](/demand/nz/brands/wilkinson-rodgers)
- [All dunedin law firms in New Zealand](/demand/nz/categories/nz-dunedin-law-firms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Downie Stewart Lawyers or Wilkinson Rodgers?

In August 2026, Downie Stewart Lawyers had more branded searches than Wilkinson Rodgers among dunedin law firms in New Zealand. Downie Stewart Lawyers was estimated to have 750 branded searches compared to Wilkinson Rodgers’ 610, and held a 12% Share of Search versus Wilkinson Rodgers’ 9.7%.

## Cite this page

Brandwave. "Downie Stewart Lawyers vs Wilkinson Rodgers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/downie-stewart-lawyers-vs-wilkinson-rodgers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/downie-stewart-lawyers-vs-wilkinson-rodgers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
