---
title: "Downie Stewart Lawyers vs Whitcombe Law: Which is searched more in New Zealand?"
description: "Is Downie Stewart Lawyers or Whitcombe Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/downie-stewart-lawyers-vs-whitcombe-law"
publisher: "Brandwave"
---

# Downie Stewart Lawyers vs Whitcombe Law: Which is searched more in New Zealand?

Is Downie Stewart Lawyers or Whitcombe Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Downie Stewart Lawyers and Whitcombe Law
- **Competitive set**: Dunedin law firms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Downie Stewart Lawyers Share of Search**: 18.8%
- **Whitcombe Law Share of Search**: 10.9%

## Is Downie Stewart Lawyers or Whitcombe Law more popular in search?

- In September 2026, Downie Stewart Lawyers had more branded searches than Whitcombe Law among Dunedin law firms in New Zealand. Downie Stewart Lawyers had about 450 branded searches, while Whitcombe Law had 260. Downie Stewart Lawyers made up 18.8% of all Dunedin law firm searches we track, and Whitcombe Law accounted for 10.9%.
- Downie Stewart Lawyers was ahead of Whitcombe Law in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Downie Stewart Lawyers’ share of searches among Dunedin law firms in New Zealand moved from 16% to 18.8%, and its estimated monthly branded searches moved from 330 to 450.
- Across the 12 months ending September 2026, Whitcombe Law’s share of searches among Dunedin law firms in New Zealand moved from 8.3% to 10.9%, and its estimated monthly branded searches moved from 170 to 260.

## Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Downie Stewart Lawyers and Whitcombe Law showed up in all three answers. Downie Stewart Lawyers was listed before Whitcombe Law in two of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Downie Stewart Lawyers | 1st | 3 of 3 | 3 of 3 |
| Whitcombe Law | 2nd | 3 of 3 | 3 of 3 |
| McMillan & Co | 3rd | 3 of 3 | 3 of 3 |
| Anderson Lloyd | 4th | 1 of 3 | 1 of 3 |
| Rochelle Crossman Family Law | 5th | 3 of 3 | 3 of 3 |
| Wilkinson Rodgers | 6th | 1 of 3 | 1 of 3 |
| Webb Farry | Not ranked | 0 of 3 | 0 of 3 |
| O’Neill Devereux | Not ranked | 0 of 3 | 0 of 3 |
| Klinkert Law | Not ranked | 0 of 3 | 0 of 3 |
| Lucas & Lucas | Not ranked | 0 of 3 | 0 of 3 |
| Craig Paddon Lawyer | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Dunedin law firms

- Asked ChatGPT "Which law firm should I hire in Dunedin, New Zealand?": 1. Whitcombe Law, 2. Downie Stewart Lawyers, 3. Rochelle Crossman Family Law, 4. McMillan & Co
- Asked ChatGPT "What are the best law firms in Dunedin, New Zealand?": 1. Anderson Lloyd, 2. Downie Stewart Lawyers, 3. Whitcombe Law, 4. McMillan & Co, 5. Rochelle Crossman Family Law
- Asked ChatGPT "What's the best law firm in Dunedin, New Zealand for legal advice?": 1. Downie Stewart Lawyers, 2. Wilkinson Rodgers, 3. McMillan & Co, 4. Whitcombe Law, 5. Rochelle Crossman Family Law

Not named in any answer: Webb Farry, O’Neill Devereux, Klinkert Law, Lucas & Lucas and Craig Paddon Lawyer.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Dunedin law firms in September 2026?

- In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.
- Estimated monthly branded searches for Downie Stewart Lawyers in New Zealand rose 36.4% over 12 measured months, from 330 to 450 in September 2026.

## Month by month

| Month | Downie Stewart Lawyers estimated searches | Downie Stewart Lawyers Share of Search | Downie Stewart Lawyers rank | Whitcombe Law estimated searches | Whitcombe Law Share of Search | Whitcombe Law rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 330 | 16% | 2 | 170 | 8.3% | 6 |
| Nov 2025 | 400 | 16.6% | 2 | 260 | 10.8% | 6 |
| Dec 2025 | 260 | 13.5% | 3 | 170 | 8.9% | 6 |
| Jan 2026 | 350 | 18.3% | 1 | 210 | 11% | 6 |
| Feb 2026 | 340 | 16.7% | 2 | 210 | 10.3% | 6 |
| Mar 2026 | 430 | 13.9% | 2 | 210 | 6.8% | 6 |
| Apr 2026 | 390 | 17.4% | 2 | 210 | 9.4% | 6 |
| May 2026 | 520 | 19.8% | 2 | 210 | 8% | 6 |
| Jun 2026 | 620 | 24% | 1 | 170 | 6.6% | 6 |
| Jul 2026 | 660 | 24.1% | 1 | 210 | 7.7% | 6 |
| Aug 2026 | 470 | 18.5% | 2 | 260 | 10.2% | 6 |
| Sep 2026 | 450 | 18.8% | 2 | 260 | 10.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Downie Stewart Lawyers’ and Whitcombe Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Downie Stewart Lawyers**: Measured on the search terms “downie stewart”, “downie stewart dunedin”, “downie stewart lawyers” and “downie stewart lawyers dunedin”, summed into one figure.
- **Whitcombe Law**: Measured on the search term “whitcombe law”.

- [Downie Stewart Lawyers profile](/demand/nz/brands/downie-stewart-lawyers)
- [Whitcombe Law profile](/demand/nz/brands/whitcombe-law)
- [All Dunedin law firms in New Zealand](/demand/nz/locations/dunedin/law-firms): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Downie Stewart Lawyers or Whitcombe Law more popular in search?

In September 2026, Downie Stewart Lawyers had more branded searches than Whitcombe Law among Dunedin law firms in New Zealand. Downie Stewart Lawyers had about 450 branded searches, while Whitcombe Law had 260. Downie Stewart Lawyers made up 18.8% of all Dunedin law firm searches we track, and Whitcombe Law accounted for 10.9%.

## Cite this page

Brandwave. "Downie Stewart Lawyers vs Whitcombe Law: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/downie-stewart-lawyers-vs-whitcombe-law

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/downie-stewart-lawyers-vs-whitcombe-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
