--- title: "Downer vs Naylor Love: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Downer or Naylor Love? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/downer-vs-naylor-love" publisher: "Brandwave" --- # Downer vs Naylor Love: Which is more popular by branded search in New Zealand? Which is more popular in search, Downer or Naylor Love? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Downer and Naylor Love - **Competitive set**: Construction companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Downer Share of Search**: 18.7% - **Naylor Love Share of Search**: 13.2% ## Which is more popular in search, Downer or Naylor Love? - In August 2026, Downer had more branded searches than Naylor Love among construction companies in New Zealand. Downer was estimated to have 4.2K branded searches compared to Naylor Love’s 3K, and held an 18.7% Share of Search versus Naylor Love’s 13.2%. - Downer was ahead of Naylor Love in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Downer’s estimated Share of Search among construction companies in New Zealand moved from 17.5% to 18.7%, and its estimated monthly branded searches held steady at 4.2K. - Across the 11 months ending August 2026, Naylor Love’s estimated Share of Search among construction companies in New Zealand moved from 12.1% to 13.2%, and its estimated monthly branded searches moved from 2.9K to 3K. ## How did search popularity change for New Zealand construction companies in August 2026? - In August 2026, Naylor Love gained estimated Share of Search among construction companies in New Zealand, from 10.3% to 13.2%. - In August 2026, Downer gained estimated Share of Search among construction companies in New Zealand, from 17.2% to 18.7%. ## Month by month | Month | Downer estimated searches | Downer Share of Search | Downer rank | Naylor Love estimated searches | Naylor Love Share of Search | Naylor Love rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 17.5% | 3 | 2.9K | 12.1% | 4 | | Nov 2025 | 4.7K | 17.6% | 2 | 3.3K | 12.4% | 4 | | Dec 2025 | 3.1K | 14.1% | 3 | 1.9K | 8.8% | 4 | | Jan 2026 | 4.2K | 14.9% | 3 | 2.1K | 7.3% | 5 | | Feb 2026 | 3.9K | 15.3% | 3 | 2.6K | 10.4% | 4 | | Mar 2026 | 5.4K | 18% | 3 | 2.7K | 9% | 4 | | Apr 2026 | 3.8K | 15.9% | 3 | 2.3K | 9.7% | 4 | | May 2026 | 4.2K | 17.8% | 3 | 2.9K | 12.4% | 4 | | Jun 2026 | 4.2K | 18.9% | 2 | 2.7K | 12% | 4 | | Jul 2026 | 3.9K | 17.2% | 2 | 2.3K | 10.3% | 4 | | Aug 2026 | 4.2K | 18.7% | 2 | 3K | 13.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Downer’s and Naylor Love’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Downer**: Measured on the search terms “downer construction”, “downer contractors”, “downer new zealand”, “downer new zealand limited”, “downer nz”, “downer nz auckland”, “downer nz christchurch” and “downer nz limited”, summed into one figure. - **Naylor Love**: Measured on the search terms “naylor love”, “naylor love construction”, “naylor love near me”, “naylor love new zealand”, “naylor love nz” and “naylorlove”, summed into one figure. - [Downer profile](/demand/nz/brands/downer) - [Naylor Love profile](/demand/nz/brands/naylor-love) - [All construction companies in New Zealand](/demand/nz/categories/nz-construction-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Downer or Naylor Love? In August 2026, Downer had more branded searches than Naylor Love among construction companies in New Zealand. Downer was estimated to have 4.2K branded searches compared to Naylor Love’s 3K, and held an 18.7% Share of Search versus Naylor Love’s 13.2%. ## Cite this page Brandwave. "Downer vs Naylor Love: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/downer-vs-naylor-love This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/downer-vs-naylor-love. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.