--- title: "Downer vs Fulton Hogan: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Downer or Fulton Hogan? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/downer-vs-fulton-hogan" publisher: "Brandwave" --- # Downer vs Fulton Hogan: Which is more popular by branded search in New Zealand? Which is more popular in search, Downer or Fulton Hogan? Compare estimated monthly branded-search demand and Share of Search inside the Construction companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Downer and Fulton Hogan - **Competitive set**: Construction companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Downer Share of Search**: 18.7% - **Fulton Hogan Share of Search**: 46.6% ## Which is more popular in search, Downer or Fulton Hogan? - In August 2026, Fulton Hogan had more branded searches than Downer among construction companies in New Zealand. Fulton Hogan was estimated to have 10.4K branded searches compared to Downer’s 4.2K, and held a 46.6% Share of Search versus Downer’s 18.7%. - Fulton Hogan was ahead of Downer in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Downer’s estimated Share of Search among construction companies in New Zealand moved from 17.5% to 18.7%, and its estimated monthly branded searches held steady at 4.2K. - Across the 11 months ending August 2026, Fulton Hogan’s estimated Share of Search among construction companies in New Zealand held steady at 46.6%, and its estimated monthly branded searches moved from 11.3K to 10.4K. ## How did search popularity change for New Zealand construction companies in August 2026? - In August 2026, Downer gained estimated Share of Search among construction companies in New Zealand, from 17.2% to 18.7%. - In August 2026, Fulton Hogan gained estimated Share of Search among construction companies in New Zealand, from 45.7% to 46.6%. ## Month by month | Month | Downer estimated searches | Downer Share of Search | Downer rank | Fulton Hogan estimated searches | Fulton Hogan Share of Search | Fulton Hogan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 17.5% | 3 | 11.3K | 46.6% | 1 | | Nov 2025 | 4.7K | 17.6% | 2 | 13K | 49.3% | 1 | | Dec 2025 | 3.1K | 14.1% | 3 | 8.8K | 40% | 1 | | Jan 2026 | 4.2K | 14.9% | 3 | 11K | 39.3% | 1 | | Feb 2026 | 3.9K | 15.3% | 3 | 11.5K | 45.1% | 1 | | Mar 2026 | 5.4K | 18% | 3 | 14K | 47% | 1 | | Apr 2026 | 3.8K | 15.9% | 3 | 11.4K | 47.1% | 1 | | May 2026 | 4.2K | 17.8% | 3 | 10.6K | 44.5% | 1 | | Jun 2026 | 4.2K | 18.9% | 2 | 10.4K | 46.6% | 1 | | Jul 2026 | 3.9K | 17.2% | 2 | 10.4K | 45.7% | 1 | | Aug 2026 | 4.2K | 18.7% | 2 | 10.4K | 46.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Downer’s and Fulton Hogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Downer**: Measured on the search terms “downer construction”, “downer contractors”, “downer new zealand”, “downer new zealand limited”, “downer nz”, “downer nz auckland”, “downer nz christchurch” and “downer nz limited”, summed into one figure. - **Fulton Hogan**: Measured on the search terms “fulton hogan”, “fulton hogan albany”, “fulton hogan au”, “fulton hogan central”, “fulton hogan construction”, “fulton hogan hub”, “fulton hogan ltd”, “fulton hogan near me”, “fulton hogan nz”, “fulton hogan website”, “fultonhogan”, “fultonhogan com” and “the hub fulton hogan”, summed into one figure. - [Downer profile](/demand/nz/brands/downer) - [Fulton Hogan profile](/demand/nz/brands/fulton-hogan) - [All construction companies in New Zealand](/demand/nz/categories/nz-construction-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Downer or Fulton Hogan? In August 2026, Fulton Hogan had more branded searches than Downer among construction companies in New Zealand. Fulton Hogan was estimated to have 10.4K branded searches compared to Downer’s 4.2K, and held a 46.6% Share of Search versus Downer’s 18.7%. ## Cite this page Brandwave. "Downer vs Fulton Hogan: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/downer-vs-fulton-hogan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/downer-vs-fulton-hogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.