---
title: "Dovetail vs UserTesting: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dovetail or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dovetail-vs-usertesting"
publisher: "Brandwave"
---

# Dovetail vs UserTesting: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dovetail or UserTesting? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dovetail and UserTesting
- **Competitive set**: UX research tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dovetail Share of Search**: 0.93%
- **UserTesting Share of Search**: 41.7%

## Which is more popular in search, Dovetail or UserTesting?

- In August 2026, UserTesting had more branded searches than Dovetail among UX research tools in New Zealand. UserTesting was estimated to have 450 branded searches compared to Dovetail’s 10, and held a 41.7% Share of Search versus Dovetail’s 0.93%.
- UserTesting was ahead of Dovetail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dovetail’s estimated Share of Search among UX research tools in New Zealand moved from 1.2% to 0.93%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among UX research tools in New Zealand moved from 36.6% to 41.7%, and its estimated monthly branded searches moved from 300 to 450.

## How did search popularity change for New Zealand UX research tools in August 2026?

- In August 2026, Optimal Workshop overtook UserTesting to take the highest estimated Share of Search among UX research tools in New Zealand, at 41.7%.
- In August 2026, UserTesting lost estimated Share of Search among UX research tools in New Zealand, from 53.4% to 41.7%.

## Month by month

| Month | Dovetail estimated searches | Dovetail Share of Search | Dovetail rank | UserTesting estimated searches | UserTesting Share of Search | UserTesting rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 1.2% | 5 | 300 | 36.6% | 2 |
| Nov 2025 | 30 | 3.4% | 5 | 390 | 44.8% | 1 |
| Dec 2025 | 10 | 1.6% | 5 | 320 | 52.5% | 1 |
| Jan 2026 | 20 | 2.4% | 5 | 460 | 54.1% | 1 |
| Feb 2026 | 10 | 1.2% | 5 | 390 | 45.3% | 1 |
| Mar 2026 | 30 | 3.3% | 5 | 320 | 34.8% | 2 |
| Apr 2026 | 20 | 2.8% | 5 | 330 | 46.5% | 1 |
| May 2026 | 10 | 1.3% | 5 | 320 | 42.7% | 1 |
| Jun 2026 | 10 | 1.1% | 5 | 470 | 53.4% | 1 |
| Jul 2026 | 10 | 1.1% | 5 | 470 | 53.4% | 1 |
| Aug 2026 | 10 | 0.93% | 5 | 450 | 41.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dovetail’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dovetail**: Measured on the search terms “dovetail app”, “dovetail user testing” and “dovetail ux research”, summed into one figure.
- **UserTesting**: Measured on the search terms “usertesting”, “usertesting com”, “usertesting nz”, “usertesting online” and “usertesting user testing”, summed into one figure.

- [Dovetail profile](/demand/nz/brands/dovetail)
- [UserTesting profile](/demand/nz/brands/usertesting)
- [All UX research tools in New Zealand](/demand/nz/categories/nz-ux-research-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dovetail or UserTesting?

In August 2026, UserTesting had more branded searches than Dovetail among UX research tools in New Zealand. UserTesting was estimated to have 450 branded searches compared to Dovetail’s 10, and held a 41.7% Share of Search versus Dovetail’s 0.93%.

## Cite this page

Brandwave. "Dovetail vs UserTesting: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dovetail-vs-usertesting

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dovetail-vs-usertesting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.