--- title: "Dove vs Rexona: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dove or Rexona? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dove-vs-rexona" publisher: "Brandwave" --- # Dove vs Rexona: Which is more popular by branded search in New Zealand? Which is more popular in search, Dove or Rexona? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Rexona - **Competitive set**: Deodorant brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dove Share of Search**: 40.5% - **Rexona Share of Search**: 10.7% ## Which is more popular in search, Dove or Rexona? - In August 2026, Dove had more branded searches than Rexona among deodorant brands in New Zealand. Dove was estimated to have 11.5K branded searches compared to Rexona’s 3K, and held a 40.5% Share of Search versus Rexona’s 10.7%. - Dove was ahead of Rexona in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among deodorant brands in New Zealand moved from 41% to 40.5%, and its estimated monthly branded searches moved from 9.6K to 11.5K. - Across the 11 months ending August 2026, Rexona’s estimated Share of Search among deodorant brands in New Zealand moved from 10.5% to 10.7%, and its estimated monthly branded searches moved from 2.5K to 3K. ## How did search popularity change for New Zealand deodorant brands in August 2026? - In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%. - Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Rexona estimated searches | Rexona Share of Search | Rexona rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.6K | 41% | 1 | 2.5K | 10.5% | 3 | | Nov 2025 | 9K | 36.5% | 2 | 2.7K | 11% | 3 | | Dec 2025 | 8K | 34% | 2 | 2.4K | 10% | 4 | | Jan 2026 | 8.2K | 37.5% | 2 | 2.6K | 11.7% | 3 | | Feb 2026 | 8.1K | 40.3% | 1 | 2.4K | 11.7% | 3 | | Mar 2026 | 9.1K | 40.6% | 1 | 2.5K | 11.2% | 3 | | Apr 2026 | 8.6K | 41.2% | 1 | 2.1K | 10.1% | 3 | | May 2026 | 10.3K | 42.4% | 1 | 2.4K | 9.8% | 3 | | Jun 2026 | 11.4K | 43.9% | 1 | 2.6K | 10.2% | 3 | | Jul 2026 | 11.5K | 43.6% | 1 | 2.8K | 10.8% | 3 | | Aug 2026 | 11.5K | 40.5% | 1 | 3K | 10.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Rexona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “body wash dove men”, “body wash dove sensitive skin”, “deo stick dove”, “dove antibacterial soap”, “dove antiperspirant”, “dove body lotion”, “dove body scrub”, “dove body spray”, “dove body wash”, “dove clinical protection”, “dove com”, “dove deep moisture body wash”, “dove deo”, “dove deo spray”, “dove exfoliating body scrub”, “dove hand wash”, “dove intensive repair”, “dove men deo”, “dove near me”, “dove nz”, “dove rollon”, “dove scrub”, “dove sensitive soap”, “dove shower gel”, “dove soap”, “dove tanning lotion”, “dove triple moisturising body wash” and “dove vanilla”, summed into one figure. - **Rexona**: Measured on the search terms “deo rexona men”, “rexona”, “rexona body spray”, “rexona clinical protection”, “rexona clinical protection nz”, “rexona com”, “rexona deo roll”, “rexona deo spray”, “rexona deodorant”, “rexona men”, “rexona near me”, “rexona nz” and “rexona rollon”, summed into one figure. - [Dove profile](/demand/nz/brands/dove) - [Rexona profile](/demand/nz/brands/rexona) - [All deodorant brands in New Zealand](/demand/nz/categories/nz-deodorant-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dove or Rexona? In August 2026, Dove had more branded searches than Rexona among deodorant brands in New Zealand. Dove was estimated to have 11.5K branded searches compared to Rexona’s 3K, and held a 40.5% Share of Search versus Rexona’s 10.7%. ## Cite this page Brandwave. "Dove vs Rexona: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dove-vs-rexona This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dove-vs-rexona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.