--- title: "Dove vs Redken: Which is searched more in New Zealand?" description: "Is Dove or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dove-vs-redken" publisher: "Brandwave" --- # Dove vs Redken: Which is searched more in New Zealand? Is Dove or Redken more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Redken - **Competitive set**: Shampoo and conditioner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dove Share of Search**: 5.8% - **Redken Share of Search**: 20.5% ## Is Dove or Redken more popular in search? - In September 2026, Redken had more branded searches than Dove among shampoo and conditioner brands in New Zealand. Redken had about 4,400 branded searches, while Dove had 1,240. Redken made up 20.5% of all shampoo and conditioner brand searches we track, and Dove accounted for 5.8%. - Redken was ahead of Dove in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand moved from 5.1% to 5.8%, and its estimated monthly branded searches moved from 980 to 1.2K. - Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand moved from 17.8% to 20.5%, and its estimated monthly branded searches moved from 3.4K to 4.4K. ## Top shampoo and conditioner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dove was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Redken was listed before Dove in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris Elvive | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Redken | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ethique | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dove | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and conditioner brands - Asked ChatGPT "Which shampoo and conditioner brand should I buy in New Zealand?": 1. L'Oréal Paris Elvive, 2. Redken - Asked ChatGPT "What are the best shampoo and conditioner brands in New Zealand?": 1. Redken, 2. L'Oréal Paris Elvive, 3. Ethique - Asked ChatGPT "What's the best shampoo and conditioner brand in New Zealand for everyday hair care?": 1. L'Oréal Paris Elvive, 2. Ethique - Searched Google, AI Overview "best shampoo and conditioner": 1. Redken, 2. Dove - Searched Google, AI Overview "smoothing shampoo and conditioner": 1. Redken Not named in any answer: Aesop and Aveeno. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shampoo and conditioner brands in September 2026? - In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%. - In September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Redken estimated searches | Redken Share of Search | Redken rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 980 | 5.1% | 6 | 3.4K | 17.8% | 3 | | Nov 2025 | 1K | 3.1% | 6 | 4.1K | 12.5% | 2 | | Dec 2025 | 960 | 4.2% | 6 | 3.7K | 16.4% | 2 | | Jan 2026 | 1.1K | 6% | 6 | 3.8K | 21.3% | 2 | | Feb 2026 | 810 | 4.9% | 6 | 3.2K | 19.4% | 2 | | Mar 2026 | 780 | 4% | 6 | 4.2K | 21.3% | 2 | | Apr 2026 | 850 | 4.9% | 6 | 4.1K | 23.4% | 2 | | May 2026 | 830 | 4.4% | 6 | 3.8K | 20.2% | 2 | | Jun 2026 | 1K | 5.2% | 5 | 4.2K | 21.4% | 2 | | Jul 2026 | 1.1K | 5.1% | 6 | 4.2K | 19.8% | 3 | | Aug 2026 | 1.2K | 5.6% | 6 | 4.1K | 18.9% | 3 | | Sep 2026 | 1.2K | 5.8% | 5 | 4.4K | 20.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “dove clinical protection”, “dove intensive repair”, “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure. - **Redken**: Measured on the search terms “redken”, “redken conditioner”, “redken dismiss shampoo”, “redken extreme shampoo”, “redken hair”, “redken hair products” and “redken shampoo”, summed into one figure. - [Dove profile](/demand/nz/brands/dove) - [Redken profile](/demand/nz/brands/redken) - [All shampoo and conditioner brands in New Zealand](/demand/nz/categories/nz-shampoo-and-conditioner-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Redken more popular in search? In September 2026, Redken had more branded searches than Dove among shampoo and conditioner brands in New Zealand. Redken had about 4,400 branded searches, while Dove had 1,240. Redken made up 20.5% of all shampoo and conditioner brand searches we track, and Dove accounted for 5.8%. ## Cite this page Brandwave. "Dove vs Redken: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dove-vs-redken This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dove-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.