--- title: "Dove vs Lynx: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dove or Lynx? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dove-vs-lynx" publisher: "Brandwave" --- # Dove vs Lynx: Which is more popular by branded search in New Zealand? Which is more popular in search, Dove or Lynx? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Lynx - **Competitive set**: Deodorant brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dove Share of Search**: 40.5% - **Lynx Share of Search**: 4.4% ## Which is more popular in search, Dove or Lynx? - In August 2026, Dove had more branded searches than Lynx among deodorant brands in New Zealand. Dove was estimated to have 11.5K branded searches compared to Lynx’s 1.3K, and held a 40.5% Share of Search versus Lynx’s 4.4%. - Dove was ahead of Lynx in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dove’s estimated Share of Search among deodorant brands in New Zealand moved from 41% to 40.5%, and its estimated monthly branded searches moved from 9.6K to 11.5K. - Across the 11 months ending August 2026, Lynx’s estimated Share of Search among deodorant brands in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 1.1K to 1.3K. ## How did search popularity change for New Zealand deodorant brands in August 2026? - In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%. - In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Lynx estimated searches | Lynx Share of Search | Lynx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.6K | 41% | 1 | 1.1K | 4.7% | 5 | | Nov 2025 | 9K | 36.5% | 2 | 1.3K | 5.2% | 5 | | Dec 2025 | 8K | 34% | 2 | 1.7K | 7.1% | 5 | | Jan 2026 | 8.2K | 37.5% | 2 | 980 | 4.5% | 5 | | Feb 2026 | 8.1K | 40.3% | 1 | 940 | 4.7% | 5 | | Mar 2026 | 9.1K | 40.6% | 1 | 1.1K | 5.1% | 5 | | Apr 2026 | 8.6K | 41.2% | 1 | 960 | 4.6% | 5 | | May 2026 | 10.3K | 42.4% | 1 | 1.1K | 4.4% | 5 | | Jun 2026 | 11.4K | 43.9% | 1 | 1.2K | 4.8% | 5 | | Jul 2026 | 11.5K | 43.6% | 1 | 1K | 3.8% | 5 | | Aug 2026 | 11.5K | 40.5% | 1 | 1.3K | 4.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Lynx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “body wash dove men”, “body wash dove sensitive skin”, “deo stick dove”, “dove antibacterial soap”, “dove antiperspirant”, “dove body lotion”, “dove body scrub”, “dove body spray”, “dove body wash”, “dove clinical protection”, “dove com”, “dove deep moisture body wash”, “dove deo”, “dove deo spray”, “dove exfoliating body scrub”, “dove hand wash”, “dove intensive repair”, “dove men deo”, “dove near me”, “dove nz”, “dove rollon”, “dove scrub”, “dove sensitive soap”, “dove shower gel”, “dove soap”, “dove tanning lotion”, “dove triple moisturising body wash” and “dove vanilla”, summed into one figure. - **Lynx**: Measured on the search terms “deodorant lynx africa”, “lynx africa body spray”, “lynx antiperspirant”, “lynx body spray” and “lynx deodorant”, summed into one figure. - [Dove profile](/demand/nz/brands/dove) - [Lynx profile](/demand/nz/brands/lynx) - [All deodorant brands in New Zealand](/demand/nz/categories/nz-deodorant-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dove or Lynx? In August 2026, Dove had more branded searches than Lynx among deodorant brands in New Zealand. Dove was estimated to have 11.5K branded searches compared to Lynx’s 1.3K, and held a 40.5% Share of Search versus Lynx’s 4.4%. ## Cite this page Brandwave. "Dove vs Lynx: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dove-vs-lynx This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dove-vs-lynx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.