--- title: "Dove vs Impulse: Which is searched more in New Zealand?" description: "Is Dove or Impulse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dove-vs-impulse-body-spray" publisher: "Brandwave" --- # Dove vs Impulse: Which is searched more in New Zealand? Is Dove or Impulse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dove and Impulse - **Competitive set**: Body spray brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dove Share of Search**: 75% - **Impulse Share of Search**: 2.3% ## Is Dove or Impulse more popular in search? - In September 2026, Dove had more branded searches than Impulse among body spray brands in New Zealand. Dove had about 8,630 branded searches, while Impulse had 260. Dove made up 75% of all body spray brand searches we track, and Impulse accounted for 2.3%. - Dove was ahead of Impulse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dove’s share of searches among body spray brands in New Zealand moved from 78.7% to 75%, and its estimated monthly branded searches moved from 6.7K to 8.6K. - Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 140 to 260. ## Top body spray brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Impulse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Dove was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Impulse was listed before Dove in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lynx | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | David Beckham | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Impulse | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Old Spice | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Dove | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Native | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about body spray brands - Asked ChatGPT "Which body spray brand should I buy in New Zealand?": 1. Lynx, 2. David Beckham, 3. Impulse - Asked ChatGPT "What are the best body spray brands in New Zealand?": 1. Lynx, 2. Impulse, 3. Old Spice, 4. David Beckham - Asked ChatGPT "What's the best body spray brand in New Zealand for everyday fragrance?": 1. Lynx, 2. David Beckham, 3. Impulse - Searched Google, AI Overview "body spray for men": 1. Lynx, 2. David Beckham, 3. Dove Not named in any answer: Native. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand body spray brands in September 2026? - In September 2026, Dove gained share of searches among body spray brands in New Zealand, from 71% to 75%. - Estimated monthly branded searches for Impulse in New Zealand rose 85.7% over 12 measured months, from 140 to 260 in September 2026. ## Month by month | Month | Dove estimated searches | Dove Share of Search | Dove rank | Impulse estimated searches | Impulse Share of Search | Impulse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 78.7% | 1 | 140 | 1.6% | 4 | | Nov 2025 | 6.2K | 73.8% | 1 | 110 | 1.3% | 4 | | Dec 2025 | 5.5K | 67.6% | 1 | 170 | 2.1% | 4 | | Jan 2026 | 5.4K | 74.7% | 1 | 170 | 2.4% | 4 | | Feb 2026 | 5K | 75% | 1 | 140 | 2.1% | 4 | | Mar 2026 | 5.6K | 75.9% | 1 | 140 | 1.9% | 4 | | Apr 2026 | 5.2K | 73.5% | 1 | 140 | 2% | 4 | | May 2026 | 5.1K | 69.8% | 1 | 210 | 2.9% | 4 | | Jun 2026 | 5.8K | 72.5% | 1 | 170 | 2.1% | 4 | | Jul 2026 | 6.8K | 75.2% | 1 | 170 | 1.9% | 4 | | Aug 2026 | 7.3K | 71% | 1 | 260 | 2.5% | 4 | | Sep 2026 | 8.6K | 75% | 1 | 260 | 2.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dove’s and Impulse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dove**: Measured on the search terms “deo stick dove”, “dove body lotion”, “dove body scrub”, “dove body wash”, “dove clinical protection”, “dove deo”, “dove deo spray”, “dove intensive repair”, “dove rollon”, “dove scrub”, “dove tanning lotion” and “dove vanilla”, summed into one figure. - **Impulse**: Measured on the search term “impulse body spray”. - [Dove profile](/demand/nz/brands/dove) - [Impulse profile](/demand/nz/brands/impulse-body-spray) - [All body spray brands in New Zealand](/demand/nz/categories/nz-body-spray-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dove or Impulse more popular in search? In September 2026, Dove had more branded searches than Impulse among body spray brands in New Zealand. Dove had about 8,630 branded searches, while Impulse had 260. Dove made up 75% of all body spray brand searches we track, and Impulse accounted for 2.3%. ## Cite this page Brandwave. "Dove vs Impulse: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dove-vs-impulse-body-spray This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dove-vs-impulse-body-spray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.