--- title: "doTERRA vs Young Living: Which is searched more in New Zealand?" description: "Is doTERRA or Young Living more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/doterra-vs-young-living" publisher: "Brandwave" --- # doTERRA vs Young Living: Which is searched more in New Zealand? Is doTERRA or Young Living more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: doTERRA and Young Living - **Competitive set**: Essential oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **doTERRA Share of Search**: 52.1% - **Young Living Share of Search**: 20.3% ## Is doTERRA or Young Living more popular in search? - In September 2026, doTERRA had more branded searches than Young Living among essential oil brands in New Zealand. doTERRA had about 1,000 branded searches, while Young Living had 390. doTERRA made up 52.1% of all essential oil brand searches we track, and Young Living accounted for 20.3%. - doTERRA was ahead of Young Living in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand moved from 57.6% to 52.1%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands in New Zealand moved from 21.2% to 20.3%, and its estimated monthly branded searches moved from 590 to 390. ## Top essential oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, doTERRA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Young Living did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolute Essential | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | doTERRA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Thursday Plantation | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Young Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tisserand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about essential oil brands - Asked ChatGPT "Which essential oil brand should I buy in New Zealand?": 1. Absolute Essential, 2. Thursday Plantation - Asked ChatGPT "What are the best essential oil brands in New Zealand?": 1. Absolute Essential - Asked ChatGPT "What's the best essential oil brand in New Zealand for home use?": 1. Absolute Essential, 2. doTERRA - Searched Google, AI Overview "essential oils nz": 1. Absolute Essential - Searched Google, AI Overview "essential oil for diffuser": named none of the brands we track Not named in any answer: Young Living and Tisserand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand essential oil brands in September 2026? - In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches. - doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026. ## Month by month | Month | doTERRA estimated searches | doTERRA Share of Search | doTERRA rank | Young Living estimated searches | Young Living Share of Search | Young Living rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 57.6% | 1 | 590 | 21.2% | 2 | | Nov 2025 | 1.6K | 57.6% | 1 | 590 | 21.2% | 2 | | Dec 2025 | 1.3K | 57.5% | 1 | 480 | 21.2% | 2 | | Jan 2026 | 1K | 49.8% | 1 | 480 | 23.9% | 2 | | Feb 2026 | 1K | 48.1% | 1 | 480 | 23.1% | 2 | | Mar 2026 | 1K | 49.8% | 1 | 480 | 23.9% | 2 | | Apr 2026 | 1K | 46.9% | 1 | 480 | 22.5% | 2 | | May 2026 | 1.3K | 52% | 1 | 480 | 19.2% | 2 | | Jun 2026 | 1K | 46.7% | 1 | 480 | 22.4% | 2 | | Jul 2026 | 1K | 49.8% | 1 | 480 | 23.9% | 2 | | Aug 2026 | 1.3K | 52% | 1 | 390 | 15.6% | 3 | | Sep 2026 | 1K | 52.1% | 1 | 390 | 20.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using doTERRA’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **doTERRA**: Measured on the search term “doterra”. - **Young Living**: Measured on the search term “young living”. - [doTERRA profile](/demand/nz/brands/doterra) - [Young Living profile](/demand/nz/brands/young-living) - [All essential oil brands in New Zealand](/demand/nz/categories/nz-essential-oil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is doTERRA or Young Living more popular in search? In September 2026, doTERRA had more branded searches than Young Living among essential oil brands in New Zealand. doTERRA had about 1,000 branded searches, while Young Living had 390. doTERRA made up 52.1% of all essential oil brand searches we track, and Young Living accounted for 20.3%. ## Cite this page Brandwave. "doTERRA vs Young Living: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/doterra-vs-young-living This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/doterra-vs-young-living. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.