--- title: "doTERRA vs Thursday Plantation: Which is searched more in New Zealand?" description: "Is doTERRA or Thursday Plantation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/doterra-vs-thursday-plantation" publisher: "Brandwave" --- # doTERRA vs Thursday Plantation: Which is searched more in New Zealand? Is doTERRA or Thursday Plantation more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Essential oil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: doTERRA and Thursday Plantation - **Competitive set**: Essential oil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **doTERRA Share of Search**: 52.1% - **Thursday Plantation Share of Search**: 13.5% ## Is doTERRA or Thursday Plantation more popular in search? - In September 2026, doTERRA had more branded searches than Thursday Plantation among essential oil brands in New Zealand. doTERRA had about 1,000 branded searches, while Thursday Plantation had 260. doTERRA made up 52.1% of all essential oil brand searches we track, and Thursday Plantation accounted for 13.5%. - doTERRA was ahead of Thursday Plantation in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands in New Zealand moved from 57.6% to 52.1%, and its estimated monthly branded searches moved from 1.6K to 1K. - Across the 12 months ending September 2026, Thursday Plantation’s share of searches among essential oil brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches held steady at 260. ## Top essential oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, doTERRA and Thursday Plantation were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. doTERRA and Thursday Plantation were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolute Essential | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | doTERRA | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Thursday Plantation | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Young Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tisserand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about essential oil brands - Asked ChatGPT "Which essential oil brand should I buy in New Zealand?": 1. Absolute Essential, 2. Thursday Plantation - Asked ChatGPT "What are the best essential oil brands in New Zealand?": 1. Absolute Essential - Asked ChatGPT "What's the best essential oil brand in New Zealand for home use?": 1. Absolute Essential, 2. doTERRA - Searched Google, AI Overview "essential oils nz": 1. Absolute Essential - Searched Google, AI Overview "essential oil for diffuser": named none of the brands we track Not named in any answer: Young Living and Tisserand. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand essential oil brands in September 2026? - In September 2026, Young Living overtook Thursday Plantation to rank 2nd among essential oil brands in New Zealand, with 20.3% of the searches. - In September 2026, Absolute Essential overtook Thursday Plantation to rank 3rd among essential oil brands in New Zealand, with 13.5% of the searches. - In September 2026, Thursday Plantation lost share of searches among essential oil brands in New Zealand, from 19.2% to 13.5%. - doTERRA’s share of searches among essential oil brands in New Zealand has gained ground for 3 months in a row, from 46.7% to 52.1% in September 2026. ## Month by month | Month | doTERRA estimated searches | doTERRA Share of Search | doTERRA rank | Thursday Plantation estimated searches | Thursday Plantation Share of Search | Thursday Plantation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 57.6% | 1 | 260 | 9.4% | 4 | | Nov 2025 | 1.6K | 57.6% | 1 | 260 | 9.4% | 4 | | Dec 2025 | 1.3K | 57.5% | 1 | 260 | 11.5% | 3 | | Jan 2026 | 1K | 49.8% | 1 | 260 | 12.9% | 4 | | Feb 2026 | 1K | 48.1% | 1 | 320 | 15.4% | 3 | | Mar 2026 | 1K | 49.8% | 1 | 260 | 12.9% | 4 | | Apr 2026 | 1K | 46.9% | 1 | 320 | 15% | 4 | | May 2026 | 1.3K | 52% | 1 | 320 | 12.8% | 4 | | Jun 2026 | 1K | 46.7% | 1 | 260 | 12.1% | 4 | | Jul 2026 | 1K | 49.8% | 1 | 260 | 12.9% | 4 | | Aug 2026 | 1.3K | 52% | 1 | 480 | 19.2% | 2 | | Sep 2026 | 1K | 52.1% | 1 | 260 | 13.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using doTERRA’s and Thursday Plantation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **doTERRA**: Measured on the search term “doterra”. - **Thursday Plantation**: Measured on the search term “thursday plantation”. - [doTERRA profile](/demand/nz/brands/doterra) - [Thursday Plantation profile](/demand/nz/brands/thursday-plantation) - [All essential oil brands in New Zealand](/demand/nz/categories/nz-essential-oil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is doTERRA or Thursday Plantation more popular in search? In September 2026, doTERRA had more branded searches than Thursday Plantation among essential oil brands in New Zealand. doTERRA had about 1,000 branded searches, while Thursday Plantation had 260. doTERRA made up 52.1% of all essential oil brand searches we track, and Thursday Plantation accounted for 13.5%. ## Cite this page Brandwave. "doTERRA vs Thursday Plantation: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/doterra-vs-thursday-plantation This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/doterra-vs-thursday-plantation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.