---
title: "Donorbox vs GoFundMe: Which is searched more in New Zealand?"
description: "Is Donorbox or GoFundMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/donorbox-vs-gofundme"
publisher: "Brandwave"
---

# Donorbox vs GoFundMe: Which is searched more in New Zealand?

Is Donorbox or GoFundMe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Donorbox and GoFundMe
- **Competitive set**: Fundraising platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Donorbox Share of Search**: 0.64%
- **GoFundMe Share of Search**: 43%

## Is Donorbox or GoFundMe more popular in search?

- In September 2026, GoFundMe had more branded searches than Donorbox among fundraising platforms in New Zealand. GoFundMe had about 8,100 branded searches, while Donorbox had 120. GoFundMe made up 43% of all fundraising platform searches we track, and Donorbox accounted for 0.64%.
- GoFundMe was ahead of Donorbox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Donorbox’s share of searches among fundraising platforms in New Zealand moved from 0.75% to 0.64%, and its estimated monthly branded searches moved from 190 to 120.
- Across the 12 months ending September 2026, GoFundMe’s share of searches among fundraising platforms in New Zealand moved from 9.4% to 43%, and its estimated monthly branded searches moved from 2.4K to 8.1K.

## Top fundraising platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Donorbox and GoFundMe were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Donorbox and GoFundMe were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Givealittle | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Raisely | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| JustGiving | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Raised | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| GoFundMe | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Donorbox | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Fundraise Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fundraising platforms

- Asked ChatGPT "Which fundraising platform should I use in New Zealand?": 1. Givealittle, 2. GoFundMe
- Asked ChatGPT "What are the best fundraising platforms in New Zealand?": 1. Givealittle, 2. Raisely, 3. Donorbox
- Asked ChatGPT "What's the best fundraising platform in New Zealand for raising donations?": 1. Givealittle, 2. JustGiving
- Searched Google, AI Overview "fundraising platforms nz": 1. Givealittle, 2. Raisely, 3. JustGiving, 4. Raised
- Searched Google, AI Overview "online fundraising nz": 1. Givealittle, 2. Raised, 3. JustGiving

Not named in any answer: Fundraise Up.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand fundraising platforms in September 2026?

- In September 2026, GoFundMe gained share of searches among fundraising platforms in New Zealand, from 15.5% to 43%.
- Estimated monthly branded searches for Donorbox in New Zealand fell 36.8% over 12 measured months, from 190 to 120 in September 2026.

## Month by month

| Month | Donorbox estimated searches | Donorbox Share of Search | Donorbox rank | GoFundMe estimated searches | GoFundMe Share of Search | GoFundMe rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 190 | 0.75% | 4 | 2.4K | 9.4% | 2 |
| Nov 2025 | 160 | 0.45% | 4 | 1.9K | 5.3% | 2 |
| Dec 2025 | 90 | 0.36% | 4 | 6.6K | 26.1% | 2 |
| Jan 2026 | 100 | 0.45% | 4 | 3.6K | 16.2% | 2 |
| Feb 2026 | 90 | 0.57% | 4 | 2.9K | 18.5% | 2 |
| Mar 2026 | 120 | 0.66% | 4 | 2.4K | 13.2% | 2 |
| Apr 2026 | 180 | 1% | 4 | 1.6K | 9.3% | 2 |
| May 2026 | 110 | 0.52% | 4 | 2.4K | 11.3% | 2 |
| Jun 2026 | 110 | 0.84% | 4 | 2.4K | 18.3% | 2 |
| Jul 2026 | 70 | 0.33% | 4 | 2.4K | 11.3% | 2 |
| Aug 2026 | 110 | 0.71% | 4 | 2.4K | 15.5% | 2 |
| Sep 2026 | 120 | 0.64% | 4 | 8.1K | 43% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Donorbox’s and GoFundMe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Donorbox**: Measured on the search terms “donorbox”, “donorbox crowdfunding”, “donorbox donation”, “donorbox donations”, “donorbox fundraiser”, “donorbox fundraising”, “donorbox recurring donations”, “donorbox stripe”, “donorbox wix”, “stripe donorbox” and “wix donorbox”, summed into one figure.
- **GoFundMe**: Measured on the search term “gofundme”.

- [Donorbox profile](/demand/nz/brands/donorbox)
- [GoFundMe profile](/demand/nz/brands/gofundme)
- [All fundraising platforms in New Zealand](/demand/nz/categories/nz-fundraising-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Donorbox or GoFundMe more popular in search?

In September 2026, GoFundMe had more branded searches than Donorbox among fundraising platforms in New Zealand. GoFundMe had about 8,100 branded searches, while Donorbox had 120. GoFundMe made up 43% of all fundraising platform searches we track, and Donorbox accounted for 0.64%.

## Cite this page

Brandwave. "Donorbox vs GoFundMe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/donorbox-vs-gofundme

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/donorbox-vs-gofundme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
