--- title: "Donna Lim Orthodontics vs The Tooth Company: Which is searched more in New Zealand?" description: "Is Donna Lim Orthodontics or The Tooth Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/donna-lim-orthodontics-vs-the-tooth-company" publisher: "Brandwave" --- # Donna Lim Orthodontics vs The Tooth Company: Which is searched more in New Zealand? Is Donna Lim Orthodontics or The Tooth Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Donna Lim Orthodontics and The Tooth Company - **Competitive set**: Auckland orthodontic clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Donna Lim Orthodontics Share of Search**: 10.4% - **The Tooth Company Share of Search**: 21% ## Is Donna Lim Orthodontics or The Tooth Company more popular in search? - In September 2026, The Tooth Company had more branded searches than Donna Lim Orthodontics among Auckland orthodontic clinics in New Zealand. The Tooth Company had about 1,780 branded searches, while Donna Lim Orthodontics had 880. The Tooth Company made up 21% of all Auckland orthodontic clinic searches we track, and Donna Lim Orthodontics accounted for 10.4%. - The Tooth Company was ahead of Donna Lim Orthodontics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Donna Lim Orthodontics’ share of searches among Auckland orthodontic clinics in New Zealand moved from 11.5% to 10.4%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, The Tooth Company’s share of searches among Auckland orthodontic clinics in New Zealand moved from 25.3% to 21%, and its estimated monthly branded searches moved from 1.9K to 1.8K. ## Top Auckland orthodontic clinics in ChatGPT and Google AI Overviews In three ChatGPT questions, Donna Lim Orthodontics appeared in all three answers. The Tooth Company did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Donna Lim Orthodontics | 1st | 3 of 3 | 3 of 3 | | Eden Orthodontics | 2nd | 2 of 3 | 2 of 3 | | Auckland City Orthodontics | 3rd | 2 of 3 | 2 of 3 | | Milk Orthodontics | 4th | 2 of 3 | 2 of 3 | | Shakespeare Orthodontics | 5th | 2 of 3 | 2 of 3 | | North Shore Orthodontics | 6th | 2 of 3 | 2 of 3 | | Tōtara Orthodontists | 7th | 1 of 3 | 1 of 3 | | The Tooth Company | Not ranked | 0 of 3 | 0 of 3 | | Max and Beresford Orthodontists | Not ranked | 0 of 3 | 0 of 3 | | Bachmann Orthodontics | Not ranked | 0 of 3 | 0 of 3 | | Zaveri Orthodontic & Periodontic Centre | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland orthodontic clinics - Asked ChatGPT "Which orthodontic clinic should I go to in Auckland, New Zealand?": 1. Donna Lim Orthodontics, 2. Eden Orthodontics, 3. Auckland City Orthodontics, 4. Milk Orthodontics - Asked ChatGPT "What are the best orthodontic clinics in Auckland, New Zealand?": 1. Auckland City Orthodontics, 2. Eden Orthodontics, 3. North Shore Orthodontics, 4. Shakespeare Orthodontics, 5. Donna Lim Orthodontics, 6. Tōtara Orthodontists - Asked ChatGPT "What's the best orthodontic clinic in Auckland, New Zealand for braces for kids?": 1. Milk Orthodontics, 2. Donna Lim Orthodontics, 3. Shakespeare Orthodontics, 4. North Shore Orthodontics Not named in any answer: The Tooth Company, Max and Beresford Orthodontists, Bachmann Orthodontics and Zaveri Orthodontic & Periodontic Centre. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland orthodontic clinics in September 2026? - In September 2026, Shakespeare Orthodontics overtook The Tooth Company to become the leader among Auckland orthodontic clinics in New Zealand, with 21.4% of the searches. - In September 2026, Max and Beresford Orthodontists overtook Donna Lim Orthodontics and Milk Orthodontics to rank 4th among Auckland orthodontic clinics in New Zealand, with 10.5% of the searches. - In September 2026, The Tooth Company lost share of searches among Auckland orthodontic clinics in New Zealand, from 22.8% to 21%. - In September 2026, Donna Lim Orthodontics lost share of searches among Auckland orthodontic clinics in New Zealand, from 11.3% to 10.4%. ## Month by month | Month | Donna Lim Orthodontics estimated searches | Donna Lim Orthodontics Share of Search | Donna Lim Orthodontics rank | The Tooth Company estimated searches | The Tooth Company Share of Search | The Tooth Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 11.5% | 4 | 1.9K | 25.3% | 1 | | Nov 2025 | 880 | 11.2% | 4 | 1.9K | 23.8% | 1 | | Dec 2025 | 880 | 12.5% | 3 | 1.8K | 25.6% | 1 | | Jan 2026 | 720 | 9.6% | 4 | 1.9K | 26% | 1 | | Feb 2026 | 880 | 10.7% | 4 | 1.8K | 22.1% | 2 | | Mar 2026 | 1K | 10.9% | 4 | 1.8K | 19.7% | 2 | | Apr 2026 | 880 | 11.2% | 5 | 1.6K | 20.9% | 2 | | May 2026 | 1K | 11.6% | 3 | 1.8K | 21.2% | 2 | | Jun 2026 | 1K | 11% | 4 | 1.9K | 20.6% | 2 | | Jul 2026 | 1K | 11.9% | 3 | 1.8K | 21.6% | 2 | | Aug 2026 | 1K | 11.3% | 3 | 2K | 22.8% | 1 | | Sep 2026 | 880 | 10.4% | 5 | 1.8K | 21% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Donna Lim Orthodontics’ and The Tooth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Donna Lim Orthodontics**: Measured on the search term “donna lim orthodontics”. - **The Tooth Company**: Measured on the search terms “the tooth company”, “the tooth company britomart”, “the tooth company eastridge”, “the tooth company smales” and “thetoothcompany”, summed into one figure. - [Donna Lim Orthodontics profile](/demand/nz/brands/donna-lim-orthodontics) - [The Tooth Company profile](/demand/nz/brands/the-tooth-company) - [All Auckland orthodontic clinics in New Zealand](/demand/nz/locations/auckland/orthodontic-clinics): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Donna Lim Orthodontics or The Tooth Company more popular in search? In September 2026, The Tooth Company had more branded searches than Donna Lim Orthodontics among Auckland orthodontic clinics in New Zealand. The Tooth Company had about 1,780 branded searches, while Donna Lim Orthodontics had 880. The Tooth Company made up 21% of all Auckland orthodontic clinic searches we track, and Donna Lim Orthodontics accounted for 10.4%. ## Cite this page Brandwave. "Donna Lim Orthodontics vs The Tooth Company: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/donna-lim-orthodontics-vs-the-tooth-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/donna-lim-orthodontics-vs-the-tooth-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.