---
title: "Dongfeng vs KGM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dongfeng or KGM? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dongfeng-vs-kgm"
publisher: "Brandwave"
---

# Dongfeng vs KGM: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dongfeng or KGM? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dongfeng and KGM
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dongfeng Share of Search**: 0.5%
- **KGM Share of Search**: 0.3%

## Which is more popular in search, Dongfeng or KGM?

- In August 2026, Dongfeng had more branded searches than KGM among car brands in New Zealand. Dongfeng was estimated to have 6.2K branded searches compared to KGM’s 3.8K, and held a 0.5% Share of Search versus KGM’s 0.3%.
- The lead changed hands 3 times in the 11 months ending August 2026: Dongfeng took it in November 2025, KGM took it in December 2025, Dongfeng took it in February 2026.
- Across the 11 months ending August 2026, Dongfeng’s estimated Share of Search among car brands in New Zealand moved from 0.21% to 0.5%, and its estimated monthly branded searches moved from 2.6K to 6.2K.
- Across the 11 months ending August 2026, KGM’s estimated Share of Search among car brands in New Zealand moved from 0.4% to 0.3%, and its estimated monthly branded searches moved from 5K to 3.8K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, KGM fell from 55th to 56th among car brands in New Zealand.
- Estimated monthly branded searches for Dongfeng in New Zealand rose 134.5% over 11 measured months, from 2.6K to 6.2K in August 2026.

## Month by month

| Month | Dongfeng estimated searches | Dongfeng Share of Search | Dongfeng rank | KGM estimated searches | KGM Share of Search | KGM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 0.21% | 62 | 5K | 0.4% | 49 |
| Nov 2025 | 6.5K | 0.54% | 42 | 4.4K | 0.37% | 53 |
| Dec 2025 | 4K | 0.36% | 55 | 4.4K | 0.4% | 52 |
| Jan 2026 | 4.1K | 0.32% | 55 | 5K | 0.38% | 50 |
| Feb 2026 | 4.7K | 0.39% | 49 | 4.4K | 0.37% | 55 |
| Mar 2026 | 20.1K | 1.4% | 19 | 4.3K | 0.29% | 55 |
| Apr 2026 | 16.6K | 1.3% | 21 | 3.6K | 0.28% | 56 |
| May 2026 | 8.5K | 0.65% | 39 | 3.8K | 0.29% | 58 |
| Jun 2026 | 6.4K | 0.54% | 43 | 4.2K | 0.36% | 54 |
| Jul 2026 | 6.1K | 0.52% | 46 | 4.2K | 0.36% | 55 |
| Aug 2026 | 6.2K | 0.5% | 46 | 3.8K | 0.3% | 56 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dongfeng’s and KGM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dongfeng**: Measured on the search terms “dongfeng”, “dongfeng box”, “dongfeng car”, “dongfeng cars” and “dongfeng nz”, summed into one figure.
- **KGM**: Measured on the search terms “kgm”, “kgm nz”, “ssangyong”, “ssangyong cars”, “ssangyong korando”, “ssangyong musso”, “ssangyong nz” and “ssangyong rexton”, summed into one figure.

- [Dongfeng profile](/demand/nz/brands/dongfeng)
- [KGM profile](/demand/nz/brands/kgm)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dongfeng or KGM?

In August 2026, Dongfeng had more branded searches than KGM among car brands in New Zealand. Dongfeng was estimated to have 6.2K branded searches compared to KGM’s 3.8K, and held a 0.5% Share of Search versus KGM’s 0.3%.

## Cite this page

Brandwave. "Dongfeng vs KGM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dongfeng-vs-kgm

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dongfeng-vs-kgm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.