--- title: "Donesafe vs ThinkSafe: Which is searched more in New Zealand?" description: "Is Donesafe or ThinkSafe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/donesafe-vs-thinksafe" publisher: "Brandwave" --- # Donesafe vs ThinkSafe: Which is searched more in New Zealand? Is Donesafe or ThinkSafe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Donesafe and ThinkSafe - **Competitive set**: Health and safety software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Donesafe Share of Search**: 8.5% - **ThinkSafe Share of Search**: 2.3% ## Is Donesafe or ThinkSafe more popular in search? - In September 2026, Donesafe had more branded searches than ThinkSafe among health and safety software in New Zealand. Donesafe had about 640 branded searches, while ThinkSafe had 170. Donesafe made up 8.5% of all health and safety software searches we track, and ThinkSafe accounted for 2.3%. - Donesafe was ahead of ThinkSafe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Donesafe’s share of searches among health and safety software in New Zealand moved from 8% to 8.5%, and its estimated monthly branded searches held steady at 640. - Across the 12 months ending September 2026, ThinkSafe’s share of searches among health and safety software in New Zealand moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 110 to 170. ## Top health and safety software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThinkSafe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Donesafe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ThinkSafe was listed before Donesafe in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThinkSafe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SafetyCulture | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HazardCo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ecoPortal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SiteConnect | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | SiteApp Pro | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mango | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Vault | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Donesafe | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about health and safety software - Asked ChatGPT "Which health and safety software should I use in New Zealand?": 1. ThinkSafe, 2. SafetyCulture, 3. ecoPortal, 4. HazardCo - Asked ChatGPT "What are the best health and safety software tools in New Zealand?": 1. ThinkSafe, 2. HazardCo, 3. SafetyCulture, 4. ecoPortal, 5. Mango, 6. Donesafe - Asked ChatGPT "What's the best health and safety software in New Zealand for a small business?": 1. ThinkSafe, 2. SiteApp Pro, 3. SafetyCulture, 4. HazardCo, 5. Vault - Searched Google, AI Overview "health and safety software nz": 1. ThinkSafe, 2. HazardCo, 3. SiteConnect, 4. SafetyCulture - Searched Google, AI Overview "hazard reporting software": 1. SafetyCulture, 2. SiteConnect Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand health and safety software in September 2026? - In September 2026, Donesafe gained share of searches among health and safety software in New Zealand, from 7.9% to 8.5%. - In September 2026, ThinkSafe gained share of searches among health and safety software in New Zealand, from 1.7% to 2.3%. ## Month by month | Month | Donesafe estimated searches | Donesafe Share of Search | Donesafe rank | ThinkSafe estimated searches | ThinkSafe Share of Search | ThinkSafe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 8% | 5 | 110 | 1.4% | 7 | | Nov 2025 | 660 | 8.3% | 5 | 90 | 1.1% | 7 | | Dec 2025 | 440 | 8.1% | 5 | 50 | 0.93% | 7 | | Jan 2026 | 530 | 7.2% | 5 | 90 | 1.2% | 7 | | Feb 2026 | 660 | 7.8% | 5 | 110 | 1.3% | 7 | | Mar 2026 | 680 | 6.8% | 5 | 140 | 1.4% | 7 | | Apr 2026 | 550 | 6.8% | 5 | 90 | 1.1% | 7 | | May 2026 | 640 | 7.7% | 5 | 140 | 1.7% | 7 | | Jun 2026 | 680 | 7.1% | 5 | 110 | 1.1% | 7 | | Jul 2026 | 660 | 7.8% | 5 | 90 | 1.1% | 7 | | Aug 2026 | 660 | 7.9% | 5 | 140 | 1.7% | 7 | | Sep 2026 | 640 | 8.5% | 5 | 170 | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Donesafe’s and ThinkSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Donesafe**: Measured on the search terms “donesafe” and “hsi donesafe”, summed into one figure. - **ThinkSafe**: Measured on the search term “thinksafe”. - [Donesafe profile](/demand/nz/brands/donesafe) - [ThinkSafe profile](/demand/nz/brands/thinksafe) - [All health and safety software in New Zealand](/demand/nz/categories/nz-health-and-safety-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Donesafe or ThinkSafe more popular in search? In September 2026, Donesafe had more branded searches than ThinkSafe among health and safety software in New Zealand. Donesafe had about 640 branded searches, while ThinkSafe had 170. Donesafe made up 8.5% of all health and safety software searches we track, and ThinkSafe accounted for 2.3%. ## Cite this page Brandwave. "Donesafe vs ThinkSafe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/donesafe-vs-thinksafe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/donesafe-vs-thinksafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.