--- title: "Don Julio vs Patrón: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Don Julio or Patrón? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/don-julio-vs-patron" publisher: "Brandwave" --- # Don Julio vs Patrón: Which is more popular by branded search in New Zealand? Which is more popular in search, Don Julio or Patrón? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Don Julio and Patrón - **Competitive set**: Tequila brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Don Julio Share of Search**: 36.9% - **Patrón Share of Search**: 33% ## Which is more popular in search, Don Julio or Patrón? - In August 2026, Don Julio had more branded searches than Patrón among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to Patrón’s 2.8K, and held a 36.9% Share of Search versus Patrón’s 33%. - The lead changed hands 3 times in the 11 months ending August 2026: Don Julio took it in December 2025, Patrón took it in January 2026, Don Julio took it in May 2026. - Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand moved from 33.8% to 36.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K. - Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand moved from 34.7% to 33%, and its estimated monthly branded searches moved from 2.6K to 2.8K. ## How did search popularity change for New Zealand tequila brands in August 2026? - In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%. - In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%. ## Month by month | Month | Don Julio estimated searches | Don Julio Share of Search | Don Julio rank | Patrón estimated searches | Patrón Share of Search | Patrón rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 33.8% | 2 | 2.6K | 34.7% | 1 | | Nov 2025 | 2.6K | 35.4% | 2 | 2.7K | 36.6% | 1 | | Dec 2025 | 3.2K | 32.2% | 1 | 3.1K | 31.4% | 2 | | Jan 2026 | 2.7K | 28% | 2 | 4.6K | 47.1% | 1 | | Feb 2026 | 1.9K | 31.5% | 2 | 2.1K | 35.4% | 1 | | Mar 2026 | 2.2K | 34% | 2 | 2.4K | 37.3% | 1 | | Apr 2026 | 2.5K | 30.8% | 2 | 3.5K | 43.5% | 1 | | May 2026 | 3.2K | 38.5% | 1 | 2.8K | 33.6% | 2 | | Jun 2026 | 3.1K | 37.1% | 1 | 2.9K | 34% | 2 | | Jul 2026 | 4K | 42.9% | 1 | 2.8K | 29.7% | 2 | | Aug 2026 | 3.1K | 36.9% | 1 | 2.8K | 33% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Don Julio’s and Patrón’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Don Julio**: Measured on the search terms “don julio”, “don julio 1942”, “don julio 1942 tequila”, “don julio blanco”, “don julio blanco tequila”, “don julio cost”, “don julio near me”, “don julio nz”, “don julio reposado”, “don julio tequila”, “donjulio” and “donjulio tequila”, summed into one figure. - **Patrón**: Measured on the search terms “cafe patron”, “patron”, “patron anejo”, “patron near me”, “patron new zealand”, “patron nz”, “patron online”, “patron silver”, “patron silver tequila”, “patron tequila”, “patron xo cafe” and “the patron”, summed into one figure. - [Don Julio profile](/demand/nz/brands/don-julio) - [Patrón profile](/demand/nz/brands/patron) - [All tequila brands in New Zealand](/demand/nz/categories/nz-tequila-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Don Julio or Patrón? In August 2026, Don Julio had more branded searches than Patrón among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to Patrón’s 2.8K, and held a 36.9% Share of Search versus Patrón’s 33%. ## Cite this page Brandwave. "Don Julio vs Patrón: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/don-julio-vs-patron This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/don-julio-vs-patron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.