---
title: "Don Julio vs Espolòn: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Don Julio or Espolòn? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/don-julio-vs-espolon"
publisher: "Brandwave"
---

# Don Julio vs Espolòn: Which is more popular by branded search in New Zealand?

Which is more popular in search, Don Julio or Espolòn? Compare estimated monthly branded-search demand and Share of Search inside the Tequila brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Don Julio and Espolòn
- **Competitive set**: Tequila brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Don Julio Share of Search**: 36.9%
- **Espolòn Share of Search**: 3%

## Which is more popular in search, Don Julio or Espolòn?

- In August 2026, Don Julio had more branded searches than Espolòn among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to Espolòn’s 260, and held a 36.9% Share of Search versus Espolòn’s 3%.
- Don Julio was ahead of Espolòn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Don Julio’s estimated Share of Search among tequila brands in New Zealand moved from 33.8% to 36.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K.
- Across the 11 months ending August 2026, Espolòn’s estimated Share of Search among tequila brands in New Zealand moved from 2.6% to 3%, and its estimated monthly branded searches moved from 200 to 260.

## How did search popularity change for New Zealand tequila brands in August 2026?

- In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.
- In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.

## Month by month

| Month | Don Julio estimated searches | Don Julio Share of Search | Don Julio rank | Espolòn estimated searches | Espolòn Share of Search | Espolòn rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 33.8% | 2 | 200 | 2.6% | 6 |
| Nov 2025 | 2.6K | 35.4% | 2 | 140 | 1.9% | 6 |
| Dec 2025 | 3.2K | 32.2% | 1 | 240 | 2.4% | 6 |
| Jan 2026 | 2.7K | 28% | 2 | 180 | 1.9% | 6 |
| Feb 2026 | 1.9K | 31.5% | 2 | 120 | 2% | 6 |
| Mar 2026 | 2.2K | 34% | 2 | 180 | 2.7% | 6 |
| Apr 2026 | 2.5K | 30.8% | 2 | 130 | 1.6% | 6 |
| May 2026 | 3.2K | 38.5% | 1 | 230 | 2.8% | 6 |
| Jun 2026 | 3.1K | 37.1% | 1 | 210 | 2.5% | 6 |
| Jul 2026 | 4K | 42.9% | 1 | 210 | 2.3% | 6 |
| Aug 2026 | 3.1K | 36.9% | 1 | 260 | 3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Don Julio’s and Espolòn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Don Julio**: Measured on the search terms “don julio”, “don julio 1942”, “don julio 1942 tequila”, “don julio blanco”, “don julio blanco tequila”, “don julio cost”, “don julio near me”, “don julio nz”, “don julio reposado”, “don julio tequila”, “donjulio” and “donjulio tequila”, summed into one figure.
- **Espolòn**: Measured on the search terms “espolon” and “espolon tequila”, summed into one figure.

- [Don Julio profile](/demand/nz/brands/don-julio)
- [Espolòn profile](/demand/nz/brands/espolon)
- [All tequila brands in New Zealand](/demand/nz/categories/nz-tequila-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Don Julio or Espolòn?

In August 2026, Don Julio had more branded searches than Espolòn among tequila brands in New Zealand. Don Julio was estimated to have 3.1K branded searches compared to Espolòn’s 260, and held a 36.9% Share of Search versus Espolòn’s 3%.

## Cite this page

Brandwave. "Don Julio vs Espolòn: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/don-julio-vs-espolon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/don-julio-vs-espolon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.