--- title: "Domino's vs Sal's Pizza: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Domino's or Sal's Pizza? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dominos-vs-sals-pizza" publisher: "Brandwave" --- # Domino's vs Sal's Pizza: Which is more popular by branded search in New Zealand? Which is more popular in search, Domino's or Sal's Pizza? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domino's and Sal's Pizza - **Competitive set**: Pizza chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Domino's Share of Search**: 11.6% - **Sal's Pizza Share of Search**: 3% ## Which is more popular in search, Domino's or Sal's Pizza? - In August 2026, Domino's had more branded searches than Sal's Pizza among pizza chains in New Zealand. Domino's was estimated to have 80.4K branded searches compared to Sal's Pizza’s 20.9K, and held an 11.6% Share of Search versus Sal's Pizza’s 3%. - Domino's was ahead of Sal's Pizza in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand moved from 11.8% to 11.6%, and its estimated monthly branded searches moved from 79.7K to 80.4K. - Across the 11 months ending August 2026, Sal's Pizza’s estimated Share of Search among pizza chains in New Zealand moved from 2.7% to 3%, and its estimated monthly branded searches moved from 18.3K to 20.9K. ## How did search popularity change for New Zealand pizza chains in August 2026? - In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%. - Estimated monthly branded searches for Sal's Pizza in New Zealand rose 14.1% over 11 measured months, from 18.3K to 20.9K in August 2026. ## Month by month | Month | Domino's estimated searches | Domino's Share of Search | Domino's rank | Sal's Pizza estimated searches | Sal's Pizza Share of Search | Sal's Pizza rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 79.7K | 11.8% | 3 | 18.3K | 2.7% | 5 | | Nov 2025 | 75.8K | 11.9% | 3 | 17.7K | 2.8% | 5 | | Dec 2025 | 81.3K | 11% | 3 | 17.7K | 2.4% | 5 | | Jan 2026 | 74.2K | 11.6% | 3 | 17.7K | 2.8% | 5 | | Feb 2026 | 65.5K | 11.9% | 3 | 17.8K | 3.2% | 5 | | Mar 2026 | 58.8K | 9.7% | 3 | 17.5K | 2.9% | 5 | | Apr 2026 | 68.5K | 10.9% | 4 | 17.4K | 2.8% | 5 | | May 2026 | 68.6K | 10% | 3 | 21.1K | 3.1% | 5 | | Jun 2026 | 61.2K | 8.3% | 3 | 21.1K | 2.8% | 5 | | Jul 2026 | 78.8K | 11% | 3 | 20.9K | 2.9% | 5 | | Aug 2026 | 80.4K | 11.6% | 3 | 20.9K | 3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Domino's’ and Sal's Pizza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domino's**: Measured on the search terms “cheapies dominos”, “domino's”, “domino's deals”, “domino's delivery”, “domino's menu”, “domino's near me”, “dominos”, “dominos alexandra”, “dominos avondale”, “dominos bethlehem”, “dominos botany”, “dominos co nz”, “dominos deals”, “dominos delivery”, “dominos discount vouchers”, “dominos fitzroy”, “dominos henderson”, “dominos hillcrest”, “dominos menu”, “dominos miramar”, “dominos near me”, “dominos new brighton”, “dominos nz”, “dominos online”, “dominos pizza deals”, “dominos pizza delivery”, “dominos pizza near me”, “dominos sandringham”, “dominos shirley”, “dominos vouchers” and “pizza dominos”, summed into one figure. - **Sal's Pizza**: Measured on the search terms “order sals pizza online”, “sal's pizza”, “sal's pizza near me”, “sals pizza albany”, “sals pizza deals”, “sals pizza delivery”, “sals pizza gluten free”, “sals pizza henderson”, “sals pizza hours”, “sals pizza locations”, “sals pizza menu”, “sals pizza mount”, “sals pizza near me”, “sals pizza nz”, “sals pizza online”, “sals pizza order”, “sals pizza price”, “sals pizza richmond”, “sals pizza slice”, “sals pizza special”, “sals pizza voucher”, “salspizza” and “salspizza menu”, summed into one figure. - [Domino's profile](/demand/nz/brands/dominos) - [Sal's Pizza profile](/demand/nz/brands/sals-pizza) - [All pizza chains in New Zealand](/demand/nz/categories/nz-pizza-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Domino's or Sal's Pizza? In August 2026, Domino's had more branded searches than Sal's Pizza among pizza chains in New Zealand. Domino's was estimated to have 80.4K branded searches compared to Sal's Pizza’s 20.9K, and held an 11.6% Share of Search versus Sal's Pizza’s 3%. ## Cite this page Brandwave. "Domino's vs Sal's Pizza: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dominos-vs-sals-pizza This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dominos-vs-sals-pizza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.