--- title: "Domino's vs Pizza Club: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Domino's or Pizza Club? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dominos-vs-pizza-club" publisher: "Brandwave" --- # Domino's vs Pizza Club: Which is more popular by branded search in New Zealand? Which is more popular in search, Domino's or Pizza Club? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domino's and Pizza Club - **Competitive set**: Pizza chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Domino's Share of Search**: 11.6% - **Pizza Club Share of Search**: 9.5% ## Which is more popular in search, Domino's or Pizza Club? - In August 2026, Domino's had more branded searches than Pizza Club among pizza chains in New Zealand. Domino's was estimated to have 80.4K branded searches compared to Pizza Club’s 65.6K, and held an 11.6% Share of Search versus Pizza Club’s 9.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Pizza Club took it in April 2026, Domino's took it in May 2026. - Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand moved from 11.8% to 11.6%, and its estimated monthly branded searches moved from 79.7K to 80.4K. - Across the 11 months ending August 2026, Pizza Club’s estimated Share of Search among pizza chains in New Zealand moved from 9.9% to 9.5%, and its estimated monthly branded searches moved from 67K to 65.6K. ## How did search popularity change for New Zealand pizza chains in August 2026? - In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%. ## Month by month | Month | Domino's estimated searches | Domino's Share of Search | Domino's rank | Pizza Club estimated searches | Pizza Club Share of Search | Pizza Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 79.7K | 11.8% | 3 | 67K | 9.9% | 4 | | Nov 2025 | 75.8K | 11.9% | 3 | 65.9K | 10.4% | 4 | | Dec 2025 | 81.3K | 11% | 3 | 72.8K | 9.8% | 4 | | Jan 2026 | 74.2K | 11.6% | 3 | 65.3K | 10.2% | 4 | | Feb 2026 | 65.5K | 11.9% | 3 | 55K | 10% | 4 | | Mar 2026 | 58.8K | 9.7% | 3 | 58K | 9.6% | 4 | | Apr 2026 | 68.5K | 10.9% | 4 | 68.8K | 10.9% | 3 | | May 2026 | 68.6K | 10% | 3 | 66.7K | 9.8% | 4 | | Jun 2026 | 61.2K | 8.3% | 3 | 57.1K | 7.7% | 4 | | Jul 2026 | 78.8K | 11% | 3 | 66.1K | 9.2% | 4 | | Aug 2026 | 80.4K | 11.6% | 3 | 65.6K | 9.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Domino's’ and Pizza Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domino's**: Measured on the search terms “cheapies dominos”, “domino's”, “domino's deals”, “domino's delivery”, “domino's menu”, “domino's near me”, “dominos”, “dominos alexandra”, “dominos avondale”, “dominos bethlehem”, “dominos botany”, “dominos co nz”, “dominos deals”, “dominos delivery”, “dominos discount vouchers”, “dominos fitzroy”, “dominos henderson”, “dominos hillcrest”, “dominos menu”, “dominos miramar”, “dominos near me”, “dominos new brighton”, “dominos nz”, “dominos online”, “dominos pizza deals”, “dominos pizza delivery”, “dominos pizza near me”, “dominos sandringham”, “dominos shirley”, “dominos vouchers” and “pizza dominos”, summed into one figure. - **Pizza Club**: Measured on the search terms “avondale pizza club”, “chapel road pizza club”, “pizza club”, “pizza club albany”, “pizza club barrack road”, “pizza club central”, “pizza club chapel”, “pizza club chapel road”, “pizza club chapel road menu”, “pizza club deal”, “pizza club delivery”, “pizza club flat bush”, “pizza club grey st”, “pizza club max”, “pizza club menu”, “pizza club near me”, “pizza club new zealand”, “pizza club nz”, “pizza club online”, “pizza club online order”, “pizza club silverdale”, “pizza club st lukes”, “pizza club wellington”, “pizzaclub”, “pizzaclub avondale”, “pizzaclub co nz”, “pizzaclub delivery”, “pizzaclub massey”, “pizzaclub menu”, “pizzaclub near me”, “pizzaclub nz” and “the pizza club”, summed into one figure. - [Domino's profile](/demand/nz/brands/dominos) - [Pizza Club profile](/demand/nz/brands/pizza-club) - [All pizza chains in New Zealand](/demand/nz/categories/nz-pizza-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Domino's or Pizza Club? In August 2026, Domino's had more branded searches than Pizza Club among pizza chains in New Zealand. Domino's was estimated to have 80.4K branded searches compared to Pizza Club’s 65.6K, and held an 11.6% Share of Search versus Pizza Club’s 9.5%. ## Cite this page Brandwave. "Domino's vs Pizza Club: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dominos-vs-pizza-club This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dominos-vs-pizza-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.