--- title: "Domino's vs Hell Pizza: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Domino's or Hell Pizza? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dominos-vs-hell-pizza" publisher: "Brandwave" --- # Domino's vs Hell Pizza: Which is more popular by branded search in New Zealand? Which is more popular in search, Domino's or Hell Pizza? Compare estimated monthly branded-search demand and Share of Search inside the Pizza chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Domino's and Hell Pizza - **Competitive set**: Pizza chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Domino's Share of Search**: 11.6% - **Hell Pizza Share of Search**: 16.4% ## Which is more popular in search, Domino's or Hell Pizza? - In August 2026, Hell Pizza had more branded searches than Domino's among pizza chains in New Zealand. Hell Pizza was estimated to have 114K branded searches compared to Domino's’ 80.4K, and held a 16.4% Share of Search versus Domino's’ 11.6%. - Hell Pizza was ahead of Domino's in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Domino's’ estimated Share of Search among pizza chains in New Zealand moved from 11.8% to 11.6%, and its estimated monthly branded searches moved from 79.7K to 80.4K. - Across the 11 months ending August 2026, Hell Pizza’s estimated Share of Search among pizza chains in New Zealand moved from 20.4% to 16.4%, and its estimated monthly branded searches moved from 137K to 114K. ## How did search popularity change for New Zealand pizza chains in August 2026? - In August 2026, Domino's gained estimated Share of Search among pizza chains in New Zealand, from 11% to 11.6%. - In August 2026, Hell Pizza gained estimated Share of Search among pizza chains in New Zealand, from 15.8% to 16.4%. ## Month by month | Month | Domino's estimated searches | Domino's Share of Search | Domino's rank | Hell Pizza estimated searches | Hell Pizza Share of Search | Hell Pizza rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 79.7K | 11.8% | 3 | 137K | 20.4% | 2 | | Nov 2025 | 75.8K | 11.9% | 3 | 113K | 17.8% | 2 | | Dec 2025 | 81.3K | 11% | 3 | 137K | 18.5% | 2 | | Jan 2026 | 74.2K | 11.6% | 3 | 115K | 18% | 2 | | Feb 2026 | 65.5K | 11.9% | 3 | 114K | 20.7% | 2 | | Mar 2026 | 58.8K | 9.7% | 3 | 115K | 18.9% | 2 | | Apr 2026 | 68.5K | 10.9% | 4 | 111K | 17.6% | 2 | | May 2026 | 68.6K | 10% | 3 | 114K | 16.6% | 2 | | Jun 2026 | 61.2K | 8.3% | 3 | 112K | 15.1% | 2 | | Jul 2026 | 78.8K | 11% | 3 | 113K | 15.8% | 2 | | Aug 2026 | 80.4K | 11.6% | 3 | 114K | 16.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Domino's’ and Hell Pizza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Domino's**: Measured on the search terms “cheapies dominos”, “domino's”, “domino's deals”, “domino's delivery”, “domino's menu”, “domino's near me”, “dominos”, “dominos alexandra”, “dominos avondale”, “dominos bethlehem”, “dominos botany”, “dominos co nz”, “dominos deals”, “dominos delivery”, “dominos discount vouchers”, “dominos fitzroy”, “dominos henderson”, “dominos hillcrest”, “dominos menu”, “dominos miramar”, “dominos near me”, “dominos new brighton”, “dominos nz”, “dominos online”, “dominos pizza deals”, “dominos pizza delivery”, “dominos pizza near me”, “dominos sandringham”, “dominos shirley”, “dominos vouchers” and “pizza dominos”, summed into one figure. - **Hell Pizza**: Measured on the search terms “hell pizza”, “hell pizza albany”, “hell pizza balmoral”, “hell pizza bond street”, “hell pizza cheapies”, “hell pizza cuba”, “hell pizza cuba st”, “hell pizza deals”, “hell pizza delivery”, “hell pizza discount”, “hell pizza henderson”, “hell pizza hereford st”, “hell pizza highland park”, “hell pizza hours”, “hell pizza menu”, “hell pizza near me”, “hell pizza opening hours”, “hell pizza price”, “hell pizza promo”, “hell pizza royal oak”, “hell pizza strathmore”, “hell pizza symonds st” and “hell pizza voucher”, summed into one figure. - [Domino's profile](/demand/nz/brands/dominos) - [Hell Pizza profile](/demand/nz/brands/hell-pizza) - [All pizza chains in New Zealand](/demand/nz/categories/nz-pizza-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Domino's or Hell Pizza? In August 2026, Hell Pizza had more branded searches than Domino's among pizza chains in New Zealand. Hell Pizza was estimated to have 114K branded searches compared to Domino's’ 80.4K, and held a 16.4% Share of Search versus Domino's’ 11.6%. ## Cite this page Brandwave. "Domino's vs Hell Pizza: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dominos-vs-hell-pizza This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dominos-vs-hell-pizza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.