---
title: "Dometic vs Techni Ice: Which is searched more in New Zealand?"
description: "Is Dometic or Techni Ice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dometic-vs-techni-ice"
publisher: "Brandwave"
---

# Dometic vs Techni Ice: Which is searched more in New Zealand?

Is Dometic or Techni Ice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dometic and Techni Ice
- **Competitive set**: Chilly bin and cooler brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Dometic Share of Search**: 0.28%
- **Techni Ice Share of Search**: 1.7%

## Is Dometic or Techni Ice more popular in search?

- In September 2026, Techni Ice had more branded searches than Dometic among chilly bin and cooler brands in New Zealand. Techni Ice had about 60 branded searches, while Dometic had 10. Techni Ice made up 1.7% of all chilly bin and cooler brand searches we track, and Dometic accounted for 0.28%.
- Techni Ice was ahead of Dometic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dometic’s share of searches among chilly bin and cooler brands in New Zealand moved from 0.95% to 0.28%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 12 months ending September 2026, Techni Ice’s share of searches among chilly bin and cooler brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 70 to 60.

## Top chilly bin and cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dometic appeared in all five answers. Techni Ice did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dometic | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| YETI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Icey-Tek | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Coleman | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Engel | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Techni Ice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chilly bin and cooler brands

- Asked ChatGPT "Which chilly bin and cooler brand should I buy in New Zealand?": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman
- Asked ChatGPT "What are the best chilly bin and cooler brands in New Zealand?": 1. YETI, 2. Dometic, 3. Engel, 4. Coleman, 5. Icey-Tek, 6. Igloo
- Asked ChatGPT "What's the best chilly bin and cooler brand in New Zealand for camping trips?": 1. Engel, 2. Dometic, 3. Coleman, 4. YETI
- Searched Google, AI Overview "best chilly bin nz": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman
- Searched Google, AI Overview "portable cooler nz": 1. YETI, 2. Coleman, 3. Dometic

Not named in any answer: Esky and Techni Ice.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand chilly bin and cooler brands in September 2026?

- In September 2026, Dometic fell from 7th to 8th among chilly bin and cooler brands in New Zealand.
- Estimated monthly branded searches for Techni Ice in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.

## Month by month

| Month | Dometic estimated searches | Dometic Share of Search | Dometic rank | Techni Ice estimated searches | Techni Ice Share of Search | Techni Ice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 0.95% | 8 | 70 | 1.7% | 6 |
| Nov 2025 | 50 | 0.61% | 8 | 100 | 1.2% | 6 |
| Dec 2025 | 70 | 0.49% | 7 | 140 | 0.99% | 6 |
| Jan 2026 | 50 | 0.64% | 7 | 140 | 1.8% | 6 |
| Feb 2026 | 30 | 0.64% | 7 | 90 | 1.9% | 6 |
| Mar 2026 | 30 | 0.76% | 7 | 70 | 1.8% | 6 |
| Apr 2026 | 20 | 0.68% | 7 | 40 | 1.4% | 6 |
| May 2026 | 20 | 0.7% | 7 | 60 | 2.1% | 5 |
| Jun 2026 | 10 | 0.41% | 7 | 30 | 1.2% | 6 |
| Jul 2026 | 10 | 0.36% | 8 | 40 | 1.4% | 7 |
| Aug 2026 | 20 | 0.65% | 7 | 50 | 1.6% | 6 |
| Sep 2026 | 10 | 0.28% | 8 | 60 | 1.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dometic’s and Techni Ice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dometic**: Measured on the search term “dometic cfx”.
- **Techni Ice**: Measured on the search terms “techni ice cooler”, “techni ice esky”, “techni ice icebox”, “techniice”, “techniice cooler”, “techniice esky” and “techniice icebox”, summed into one figure.

- [Dometic profile](/demand/nz/brands/dometic)
- [Techni Ice profile](/demand/nz/brands/techni-ice)
- [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dometic or Techni Ice more popular in search?

In September 2026, Techni Ice had more branded searches than Dometic among chilly bin and cooler brands in New Zealand. Techni Ice had about 60 branded searches, while Dometic had 10. Techni Ice made up 1.7% of all chilly bin and cooler brand searches we track, and Dometic accounted for 0.28%.

## Cite this page

Brandwave. "Dometic vs Techni Ice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dometic-vs-techni-ice

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dometic-vs-techni-ice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
