--- title: "Dometic vs Icey-Tek: Which is searched more in New Zealand?" description: "Is Dometic or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dometic-vs-icey-tek" publisher: "Brandwave" --- # Dometic vs Icey-Tek: Which is searched more in New Zealand? Is Dometic or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dometic and Icey-Tek - **Competitive set**: Chilly bin and cooler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dometic Share of Search**: 0.28% - **Icey-Tek Share of Search**: 17.2% ## Is Dometic or Icey-Tek more popular in search? - In September 2026, Icey-Tek had more branded searches than Dometic among chilly bin and cooler brands in New Zealand. Icey-Tek had about 610 branded searches, while Dometic had 10. Icey-Tek made up 17.2% of all chilly bin and cooler brand searches we track, and Dometic accounted for 0.28%. - Icey-Tek was ahead of Dometic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dometic’s share of searches among chilly bin and cooler brands in New Zealand moved from 0.95% to 0.28%, and its estimated monthly branded searches moved from 40 to 10. - Across the 12 months ending September 2026, Icey-Tek’s share of searches among chilly bin and cooler brands in New Zealand moved from 22% to 17.2%, and its estimated monthly branded searches moved from 920 to 610. ## Top chilly bin and cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dometic appeared in all five answers. Icey-Tek was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dometic was listed before Icey-Tek in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dometic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Icey-Tek | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Techni Ice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chilly bin and cooler brands - Asked ChatGPT "Which chilly bin and cooler brand should I buy in New Zealand?": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman - Asked ChatGPT "What are the best chilly bin and cooler brands in New Zealand?": 1. YETI, 2. Dometic, 3. Engel, 4. Coleman, 5. Icey-Tek, 6. Igloo - Asked ChatGPT "What's the best chilly bin and cooler brand in New Zealand for camping trips?": 1. Engel, 2. Dometic, 3. Coleman, 4. YETI - Searched Google, AI Overview "best chilly bin nz": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman - Searched Google, AI Overview "portable cooler nz": 1. YETI, 2. Coleman, 3. Dometic Not named in any answer: Esky and Techni Ice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chilly bin and cooler brands in September 2026? - In September 2026, Icey-Tek lost share of searches among chilly bin and cooler brands in New Zealand, from 19.7% to 17.2%. - In September 2026, Dometic fell from 7th to 8th among chilly bin and cooler brands in New Zealand. ## Month by month | Month | Dometic estimated searches | Dometic Share of Search | Dometic rank | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.95% | 8 | 920 | 22% | 3 | | Nov 2025 | 50 | 0.61% | 8 | 2K | 24.3% | 2 | | Dec 2025 | 70 | 0.49% | 7 | 2.5K | 17.7% | 3 | | Jan 2026 | 50 | 0.64% | 7 | 1.6K | 21.2% | 3 | | Feb 2026 | 30 | 0.64% | 7 | 1K | 21.9% | 3 | | Mar 2026 | 30 | 0.76% | 7 | 740 | 18.8% | 3 | | Apr 2026 | 20 | 0.68% | 7 | 600 | 20.3% | 3 | | May 2026 | 20 | 0.7% | 7 | 610 | 21.3% | 3 | | Jun 2026 | 10 | 0.41% | 7 | 500 | 20.5% | 3 | | Jul 2026 | 10 | 0.36% | 8 | 490 | 17.7% | 3 | | Aug 2026 | 20 | 0.65% | 7 | 610 | 19.7% | 3 | | Sep 2026 | 10 | 0.28% | 8 | 610 | 17.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dometic’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dometic**: Measured on the search term “dometic cfx”. - **Icey-Tek**: Measured on the search terms “icey tek”, “icey tek cooler”, “icey tek esky”, “iceytek”, “iceytek cooler” and “iceytek esky”, summed into one figure. - [Dometic profile](/demand/nz/brands/dometic) - [Icey-Tek profile](/demand/nz/brands/icey-tek) - [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dometic or Icey-Tek more popular in search? In September 2026, Icey-Tek had more branded searches than Dometic among chilly bin and cooler brands in New Zealand. Icey-Tek had about 610 branded searches, while Dometic had 10. Icey-Tek made up 17.2% of all chilly bin and cooler brand searches we track, and Dometic accounted for 0.28%. ## Cite this page Brandwave. "Dometic vs Icey-Tek: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dometic-vs-icey-tek This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dometic-vs-icey-tek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.