---
title: "Dometic vs Engel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dometic or Engel? Compare estimated monthly branded-search demand and Share of Search inside the Portable fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dometic-vs-engel"
publisher: "Brandwave"
---

# Dometic vs Engel: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dometic or Engel? Compare estimated monthly branded-search demand and Share of Search inside the Portable fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dometic and Engel
- **Competitive set**: Portable fridge brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dometic Share of Search**: 76.5%
- **Engel Share of Search**: 17.6%

## Which is more popular in search, Dometic or Engel?

- In August 2026, Dometic had more branded searches than Engel among portable fridge brands in New Zealand. Dometic was estimated to have 650 branded searches compared to Engel’s 150, and held a 76.5% Share of Search versus Engel’s 17.6%.
- Dometic was ahead of Engel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dometic’s estimated Share of Search among portable fridge brands in New Zealand moved from 77% to 76.5%, and its estimated monthly branded searches moved from 1.2K to 650.
- Across the 11 months ending August 2026, Engel’s estimated Share of Search among portable fridge brands in New Zealand moved from 19.1% to 17.6%, and its estimated monthly branded searches moved from 290 to 150.

## How did search popularity change for New Zealand portable fridge brands in August 2026?

- In August 2026, Dometic gained estimated Share of Search among portable fridge brands in New Zealand, from 70.6% to 76.5%.
- In August 2026, Engel lost estimated Share of Search among portable fridge brands in New Zealand, from 22.4% to 17.6%.

## Month by month

| Month | Dometic estimated searches | Dometic Share of Search | Dometic rank | Engel estimated searches | Engel Share of Search | Engel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 77% | 1 | 290 | 19.1% | 2 |
| Nov 2025 | 1.3K | 75.8% | 1 | 340 | 20.6% | 2 |
| Dec 2025 | 1.5K | 75.5% | 1 | 390 | 19.1% | 2 |
| Jan 2026 | 1.5K | 80.6% | 1 | 290 | 15.6% | 2 |
| Feb 2026 | 1K | 75.2% | 1 | 260 | 19.5% | 2 |
| Mar 2026 | 860 | 76.1% | 1 | 230 | 20.4% | 2 |
| Apr 2026 | 700 | 79.5% | 1 | 140 | 15.9% | 2 |
| May 2026 | 650 | 76.5% | 1 | 170 | 20% | 2 |
| Jun 2026 | 570 | 75% | 1 | 170 | 22.4% | 2 |
| Jul 2026 | 600 | 70.6% | 1 | 190 | 22.4% | 2 |
| Aug 2026 | 650 | 76.5% | 1 | 150 | 17.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dometic’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dometic**: Measured on the search terms “camper dometic fridge”, “dometic 12v fridge”, “dometic camping fridge”, “dometic cfx”, “dometic fridge”, “dometic fridge freezer” and “dometic fridge portable”, summed into one figure.
- **Engel**: Measured on the search terms “engel 12v fridge”, “engel camping fridge”, “engel cooler”, “engel esky”, “engel freezer”, “engel fridge”, “engel fridge freezer”, “engel icebox” and “engel portable fridge”, summed into one figure.

- [Dometic profile](/demand/nz/brands/dometic)
- [Engel profile](/demand/nz/brands/engel)
- [All portable fridge brands in New Zealand](/demand/nz/categories/nz-portable-fridge-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dometic or Engel?

In August 2026, Dometic had more branded searches than Engel among portable fridge brands in New Zealand. Dometic was estimated to have 650 branded searches compared to Engel’s 150, and held a 76.5% Share of Search versus Engel’s 17.6%.

## Cite this page

Brandwave. "Dometic vs Engel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dometic-vs-engel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dometic-vs-engel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.