--- title: "Dolphin vs Hayward: Which is searched more in New Zealand?" description: "Is Dolphin or Hayward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pool cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dolphin-pool-vs-hayward-pool" publisher: "Brandwave" --- # Dolphin vs Hayward: Which is searched more in New Zealand? Is Dolphin or Hayward more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pool cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dolphin and Hayward - **Competitive set**: Pool cleaner brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dolphin Share of Search**: 42.2% - **Hayward Share of Search**: 4.4% ## Is Dolphin or Hayward more popular in search? - In September 2026, Dolphin had more branded searches than Hayward among pool cleaner brands in New Zealand. Dolphin had about 190 branded searches, while Hayward had 20. Dolphin made up 42.2% of all pool cleaner brand searches we track, and Hayward accounted for 4.4%. - Dolphin was ahead of Hayward in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dolphin’s share of searches among pool cleaner brands in New Zealand moved from 44.6% to 42.2%, and its estimated monthly branded searches moved from 290 to 190. - Across the 12 months ending September 2026, Hayward’s share of searches among pool cleaner brands in New Zealand moved from 4.6% to 4.4%, and its estimated monthly branded searches moved from 30 to 20. ## Top pool cleaner brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dolphin appeared in all four answers. Hayward was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Dolphin was listed before Hayward in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dolphin | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Maytronics | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Zodiac | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Hayward | 4th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about pool cleaner brands - Asked ChatGPT "Which pool cleaner brand should I buy in New Zealand?": 1. Dolphin, 2. Maytronics, 3. Zodiac, 4. Hayward - Asked ChatGPT "What are the best pool cleaner brands in New Zealand?": 1. Dolphin, 2. Zodiac, 3. Hayward, 4. Maytronics - Asked ChatGPT "What's the best pool cleaner brand in New Zealand for a backyard pool?": 1. Maytronics, 2. Dolphin, 3. Zodiac - Searched Google, AI Overview "best pool cleaner": 1. Dolphin, 2. Hayward Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pool cleaner brands in September 2026? - In September 2026, Hayward lost share of searches among pool cleaner brands in New Zealand, from 8.3% to 4.4%. - In September 2026, Dolphin lost share of searches among pool cleaner brands in New Zealand, from 44.4% to 42.2%. ## Month by month | Month | Dolphin estimated searches | Dolphin Share of Search | Dolphin rank | Hayward estimated searches | Hayward Share of Search | Hayward rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 290 | 44.6% | 1 | 30 | 4.6% | 4 | | Nov 2025 | 430 | 51.2% | 1 | 50 | 6% | 4 | | Dec 2025 | 350 | 49.3% | 1 | 40 | 5.6% | 4 | | Jan 2026 | 290 | 46% | 1 | 40 | 6.3% | 4 | | Feb 2026 | 190 | 39.6% | 1 | 30 | 6.3% | 4 | | Mar 2026 | 190 | 51.4% | 1 | 30 | 8.1% | 4 | | Apr 2026 | 120 | 46.2% | 1 | 30 | 11.5% | 3 | | May 2026 | 100 | 45.5% | 1 | 30 | 13.6% | 3 | | Jun 2026 | 80 | 42.1% | 1 | 20 | 10.5% | 4 | | Jul 2026 | 80 | 40% | 1 | 20 | 10% | 4 | | Aug 2026 | 160 | 44.4% | 1 | 30 | 8.3% | 4 | | Sep 2026 | 190 | 42.2% | 1 | 20 | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Dolphin’s and Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dolphin**: Measured on the search terms “dolphin pool” and “dolphin pool cleaner”, summed into one figure. - **Hayward**: Measured on the search terms “hayward pool” and “hayward pool pump”, summed into one figure. - [Dolphin profile](/demand/nz/brands/dolphin-pool) - [Hayward profile](/demand/nz/brands/hayward-pool) - [All pool cleaner brands in New Zealand](/demand/nz/categories/nz-pool-cleaner-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dolphin or Hayward more popular in search? In September 2026, Dolphin had more branded searches than Hayward among pool cleaner brands in New Zealand. Dolphin had about 190 branded searches, while Hayward had 20. Dolphin made up 42.2% of all pool cleaner brand searches we track, and Hayward accounted for 4.4%. ## Cite this page Brandwave. "Dolphin vs Hayward: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dolphin-pool-vs-hayward-pool This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dolphin-pool-vs-hayward-pool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.